Wadiz Success Story: Dreame Pet Air Purifier
Last Updated: 2026-08-25
The pet category on Wadiz, Korea's go-to platform for market testing, has seen steady growth with project launches climbing continuously. Riding this momentum, Dreame's pet air purifier ran two back-to-back funding rounds on the platform — raising KRW 107.58M in its initial launch, followed by an encore campaign that secured KRW 70.9M. This article walks through what's changing in Korea's pet market, how that shows up in Wadiz's pet category, and exactly what Dreame led with in each of its two campaigns to win supporters over.
01. What's Happening in Korea's Pet Market Right Now
Korea's pet-related industry has been growing for years — and one of the clearest signs of that shift showed up in stroller sales. According to Gmarket data reported in 2024, pet strollers made up just 33% of combined stroller sales in 2021, but climbed to 57% by 2023 — overtaking baby strollers for the first time. That trend hasn't slowed since: as of the latest 2025 government survey, Korea's cumulative registered pet population reached 3.68 million, up 5.3% from the year before.
Pet humanization — treating pets as family members rather than animals to manage — continues to reshape how people spend. Households are opening their wallets wider, with monthly spending on pet care taking up a significantly larger portion of everyday budgets.
There's a Korean saying that's become common lately — roughly, "I'm the only one without a pet" — because these days, about one in three households in Korea shares a home with one. That growing base of pet owners is spending more, too, on everyday products and services that make day-to-day pet care easier.
Pet tech is emerging as a powerful new growth driver on top of that. Global Market Insights projects the global pet tech market will grow from USD 19.1 billion in 2026 to USD 52.9 billion by 2035, a 12% annual growth rate. High-tech solutions are moving away from novelty gadgets people try once, transforming instead into essential daily devices that automatically manage a pet's well-being.
02. What Wadiz's Pet Category Shows
Trend reports alone don't answer the question a maker actually has: is this category worth launching in right now? Whether supporters respond to a pet-category campaign is something you can only really see inside Wadiz itself.
Over the past year (August 2025–July 2026), Wadiz's pet category has opened 17 to 36 new projects a month. The most notable part is the recent trend: monthly launches went from 20 in May, to 28 in June, to 33 in July — two months of consecutive growth. That's a signal that maker interest in the pet category has been heating up recently.
| Month | Projects Launched | Average Achievement Rate |
|---|---|---|
| May 2026 | 20 | 403% |
| June 2026 | 28 | 1,432% |
| July 2026 | 33 | 1,567% |
What's worth paying attention to isn't the number of launches — it's the achievement rate. The lowest-performing month averaged 403%, and the highest reached 1,999%. This shows that the pet category has a solid baseline of market demand.
The real challenge, however, lies elsewhere. With dozens of projects already competing every month and an already-high average achievement rate, simply assuming "it's a pet product, so it'll probably do fine" isn't enough to stand out. Supporters have likely already seen several similar pet products come through. So succeeding in this category depends far less on simply offering a pet product, and far more on how clearly you can communicate what makes this product different from every other pet product out there. The next section looks at exactly how Dreame solved for that, across two separate campaigns.
03. How Dreame Succeeded Twice on Wadiz
The Dreame Pet Air Purifier AP10 raised KRW 107.58M with 509 supporters in its first project in June 2026, then secured KRW 70.9M with another 210 supporters during its encore campaign at the end of July.
How did the same product hit its goal twice? Breaking down the actual project copy reveals three strategies layered on top of each other.
| Round | Dates | Funding Amount | Supporters |
|---|---|---|---|
| 1st Round | Jun 4 – Jun 18, 2026 | KRW 107.58M | 509 |
| Encore | Jul 27 – Aug 7, 2026 | KRW 70.9M | 210 |
Strategy 1: Solved a problem competitors hadn't
The story opens with a question: "Why did your existing pet air purifier become useless in front of your own home's pet hair?" It points out a problem common to existing products — once pet hair clogs the filter's air intake, purification efficiency drops sharply no matter how expensive the filter is. The phrase "even an expensive filter ended up useless" speaks directly to a frustration anyone who's already owned a pet air purifier has likely felt.
Dreame's answer was to separate "hair collection" from "air intake" in the design itself. While existing products stall once clogged with hair, Dreame's dual-path design channels hair downward while purifying air from above. Instead of just highlighting the problem, the campaign immediately transitions into how the product was engineered differently.
The story confidently claims that Dreame's technology solved the hair-clogging problem that conventional products couldn't. But it doesn't leave that claim as just words — it publishes the actual test report (CADR figures) from a certified national testing institute, backing up its superior performance with verifiable numbers. Instead of leaning on brand recognition, it chose to prove the point with data.
Strategy 2: Removed every reason to hesitate, left only reasons to buy
This project ran twice — a first round followed by an encore — with the encore story emphasizing that this would be the final chance to get the Dreame Pet Air Purifier on Wadiz under those specific benefits. By making it clear that these special terms would expire once the campaign ended, the story effectively created urgency, convincing anyone thinking "I can always buy it later" that this was their best — and only — remaining window.
At the same time, it avoided vague feature lists. It laid them out as four clean, distinct points: a transparent design that lets you see inside; a high-performance 5-layer filter; real-time remote play mode; and triple hardware safety system. Each point is crafted so that its core value is immediately clear in a single sentence.
In the end, this project combined a strong sense of urgency with crystal-clear benefit messaging — leaving hesitant supporters with virtually no reason to delay their decision.
Strategy 3: Built trust through total transparency
The maker straightforwardly shared their true motivation for coming to Wadiz: "The Dreame AP10 is already complete, but Korea doesn't have a clear standard for a 'pet-specific air purifier' yet." Instead of treating Wadiz as just another sales channel, they positioned it as a shared journey to test if the product truly suited Korean pet owners and to build a stable supply chain based on real feedback. This upfront honesty resonated deeply with supporters, making the project feel approachable and giving backers a compelling, authentic reason to join the funding.
It didn't stop there. The story also disclosed exactly how the funds raised would be used — from import costs, local customer support, and product upgrades to platform fees. Shipping logistics were handled with the same radical transparency, detailing the carrier, shipping dates, remote-area options, and filter delivery notices right from the start.
By laying out the funding rationale, financial breakdown, and logistics so transparently, the story continually reinforced one core message: "We are validating a market together." Ultimately, this project built deep trust not just through clever marketing copy, but through the sheer density and honesty of the information shared upfront.
04. Takeaways for Global Makers
- The pet category is one where demand is already proven relative to its barrier to entry. The question isn't "will a pet product do well," but "what differentiated message will you bring to this category."
- Naming a pain point specifically — not vaguely — and then showing the structure or technology that solves it builds trust fast. Where possible, back it with verifiable evidence, like certified lab test data.
- If you're running an encore or a re-launch, present your benefits as a few sharp points rather than a long, vague list — it shortens the decision time for hesitant supporters.
- Complete transparency regarding logistics and funding usage serves as the strongest tool for building supporter trust.
05. FAQ (Frequently Asked Questions)
Q. What is an Encore Project?
A. An encore project allows a Maker to open a project again with a product that has already been successfully launched before. It is classified as a Pre-order project, not a first-time Funding project.
Makers usually choose an encore when:
- The first campaign performed well and there is clear additional demand.
- Supporters requested more options (colors, bundles, price tiers, etc.).
- The Maker wants to optimize Rewards and pricing based on real Supporter feedback.
Q. If delivery gets delayed past the date stated in the story, like the "expected ship start" date, what's the maker's obligation?
A. If delivery is delayed beyond the date you stated in the Story, your obligation is to proactively inform Supporters and provide ongoing updates. Unexplained delays damage supporter trust and may trigger refund requests once the original deadline passes.
If the schedule cannot be met, you should:
- Post a News Update explaining the reason, revised schedule, and what stage you are currently in (production, packing, handover to courier, etc.).
- Answer questions transparently in the Community so Supporters are not left guessing.
- Continue to share production and shipping progress after Funding until all Rewards are shipped.
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.