Your Complete Wadiz Funding Journey
Last Updated: 2026-08-26
Wadiz is Korea's leading reward-based crowdfunding platform, and a Wadiz campaign has four decisions that matter more than any other: your funding goal, your reward lineup, your story, and your settlement plan.
Get the first three right before you launch, and the fourth — settlement — takes care of itself once your campaign succeeds. This guide walks through all four in order, pulling out the single most important takeaway from each of our in-depth guides, so you can see the whole journey — and where you are in it — at a glance.
The Four Stages, at a Glance
| Stage | When | The one decision you're making |
|---|---|---|
| 1. Funding Goal | Before you submit | How much is the minimum you actually need to deliver this project? |
| 2. Reward Design | Before you submit | What will supporters get, and how many ways can they say yes? |
| 3. Story Writing | Before you launch | How do you prove this is real, and worth supporting today? |
| 4. Settlement | After you launch | When and how does the money actually reach you? |
Stage 1. Set Your Funding Goal
Your funding goal is not the amount you hope to raise — it's the minimum amount you need to actually carry out the project. Whether your campaign succeeds or fails depends entirely on whether you cross this line by your closing date.
Why the number itself matters
- Set it too high, and it becomes difficult to reach — your campaign can end with no supporter payments processed at all.
- Set it too low, and you may end up with less money than you actually need to produce the reward.
- Your achievement rate (% funded) is visible to supporters throughout the campaign — a goal set too high can make even a large amount raised look like a discouraging low percentage, which affects whether new supporters decide to back you.
What to actually include in the number
Your goal needs to cover more than production cost alone:
| Category | What it covers | How to calculate |
|---|---|---|
| Production cost | Cost of manufacturing the reward | Unit cost × minimum order quantity |
| Shipping cost | Delivering the reward to supporters | Unit cost × minimum order quantity |
| Packaging cost | Boxes, cushioning, stickers, etc. | Unit cost × minimum order quantity |
| Labor cost | Manpower to run the project | Estimated case-by-case |
| Contingency buffer | Defects, reruns, surprises | About 20% of production cost |
| Wadiz fees | Service usage + payment settlement fee | See fee schedule |
Funding Goal Calculating Formula
- Funding goal ÷ number of campaign days = amount you need to raise per day
- Example: KRW 1,000,000 goal ÷ 30-day campaign = KRW 33,333 / day
If that daily number feels achievable, your goal is probably set well. If it feels overwhelming, lower it. If it feels too easy, consider raising it a bit.
💡 Note: You can set a funding goal from a minimum of KRW 500,000 up to a maximum of KRW 100,000,000.
Stage 2. Design Your Rewards
Two projects with the same product, the same story, and the same traffic can land at very different funding totals purely because of how their rewards are structured. The reward screen is what decides whether a supporter actually pays, how much they pay, and how confident they feel doing it.
More options isn't the goal — matching supporter needs is
Even a single product can be framed differently depending on who's buying it and why: an early-bird tier for the first supporters, a single unit, a 2- or 3-pack for sharing, a gift-ready package, and etc. Aim for roughly 6 to 8 options. Projects with 3 or fewer see supporters drop off, feeling "nothing here is quite right for me."
A low entry point AND a high price ceiling — both, not either
Among projects that raised over KRW 10 million, the median cheapest reward was around KRW 7,000, and 86% also included a reward priced at KRW 100,000 or more. Among projects that missed their goal, only about 50% had a reward that high. A well-designed lineup uses an affordable reward to lower the barrier to a first purchase, and bundles or higher tiers to raise how much each supporter pays.
| Category | Underwhelming design | Well-designed |
|---|---|---|
| Options | Only 1–3 core products | 6+ options organized by use case |
| Price range | Clustered around one price point | Staged low to high (a price ladder) |
| Bundles | Single unit only | 2-pack, 3-pack, gift bundles |
| Top tier | No premium-priced reward | Extra perks or bundled packages |
Three reward structures that work
- Early-bird tiers — split one product by discount and quantity (Ultra → Super → Early-Bird) to concentrate orders right after launch.
- N-pack bundles — discount rate increases with quantity; especially effective in consumable categories like beauty and food.
- Benefit-stacked bundles — each tier adds one more benefit on top of the last; works well for digital goods and low-marginal-cost categories.
Stage 3. Write Your Story
On Wadiz, the "story" is your product detail page — but Wadiz supporters aren't bargain hunters, they're deliberate shoppers deciding whether your product is worth investing in. Your story's job is to make that decision easy.
Funding vs. Pre-order: different doubts to resolve
Story-writing priorities differ depending on your project type. Standard Funding projects feature early-stage products, so your story must resolve doubts about product feasibility and maker trust ("Will it get made? Can I trust them?"). Pre-order projects, on the other hand, offer exclusive or limited rewards, meaning your story must address value and speed ("Is Wadiz really the better deal? Will it arrive quickly?").
| Item | Funding | Pre-order |
|---|---|---|
| Core message | "This product is innovative" | "This price/benefit is Wadiz-only" |
| Tone | Anticipation, persuasion | Urgency, practical value |
| Proof style | Technical capability, dev process | Track record, customer reviews |
| Shipping | Estimated timeframe | Committed exact date |
▶️ Funding VS Preorder, Discover Which Type Fits You Best
Four elements every story needs
When writing your Wadiz project story, make sure to incorporate these four essential components:
- Title — put the keyword that identifies your reward near the front. It should read naturally, not exaggerated.
- Key features — write the benefit, not the spec. "We used a highly elastic material" → "Your movement stays free, so you're comfortable all day."
- Reward composition — spell out exactly what's included, what options exist, and any Wadiz-exclusive benefit.
- Maker introduction — "why I made this," not a list of credentials. Supporters back the maker, not just the product.
Pre-launch checklist
Finally, check these four rules before submitting your Wadiz project story.
- Keep text and images separate — type explanations in the story editor rather than baking text into images or GIFs.
- Left-align everything. Most supporters read on mobile, and centered text reads poorly once translated into Korean.
- Re-read the AI-translated version once more before launch, and double check currency displays correctly.
- Check your first-screen message, differentiators, and trust signals answer, in order: What is this? Why is it good? Can I trust it? Why back it now?
Stage 4. Get Settled
Settlement runs in two stages — pre-settlement and final settlement — and the payout rate at each stage depends on your project type and final payment amount.
| Final payment amount | Pre-settlement | Final settlement |
|---|---|---|
| Under KRW 10 million | 80% of final payment, less fees | Remaining amount after refunds/costs |
| KRW 10 million or more | 60% of final payment, less fees | Remaining amount after refunds/costs |
Pre-order Special Bundle / Limited Edition projects apply a 60% pre-settlement rate and a 3% (VAT excl.) Pre-Settlement Service fee regardless of amount, and require a separate application.
Who pays you: Stripe or PingPong
Which PG provider handles your payout — and how the exchange rate and withdrawal fees work — depends on whether you're settled through PingPong Payments or Stripe.
- PingPong Payments — USD exchange rate based on remittance date; withdraw in your local currency; country-specific withdrawal fees apply (e.g., China: 0.4%).
▶️ How to Sign Up for PingPong Payments - Stripe — USD exchange rate based on the settlement statement issue date; deposits arrive 1–2 business days after payout; applies to overseas Makers outside China.
Settlement Timeline
- Pre-settlement statement: sent within 5 business days after your project ends.
- Final settlement statement: sent an average of 12–16 business days after delivery is complete, once the 15-day refund period ends.
- Payout schedule: settlements process weekly — statements issued Monday–Friday are paid out the following Wednesday (KST).
- Refunds are deducted at final settlement, not pre-settlement — so accurate descriptions and clear shipping communication upfront protect your final number.
FAQ (Frequently Asked Questions)
Q. Can I change my funding goal after the campaign opens?
A. You can edit your funding goal before your campaign opens, but not after. Make sure to review it thoroughly before launch.
Q. My product isn't expensive — can I still create a reward priced at KRW 100,000 or more?
A. Yes. Even if a single unit is inexpensive, you can build a higher-tier reward through 2-packs, 3-packs, longer-duration bundles, gift packages, or added perks. That said, it's worth first considering whether your product is the kind of thing supporters would actually have a reason to buy multiple of.
Q. Are there any expressions I shouldn't use in my story?
A. Yes. Write your story in line with the advertising review guidelines. Wadiz reviews and monitors stories against these guidelines, and may ask you to revise content that falls outside them.
Common reasons for a revision request include:
- False or exaggerated claims
- Deceptive claims
- Unfair comparisons
- Disparaging claims
- Unauthorized use of someone else's copyrighted work
- Unverifiable claims like "world's first," "Korea's first," "Korea's only," "world's only," or "original"
- Any other product or service benefit or efficacy claim that wasn't verified during requirement review
Q. Does having a refund reduce the settlement amount I receive?
A. Yes — it's reduced by the refunded amount. Refunds are deducted at final settlement, so you receive the full pre-settlement amount upfront, and the refunded portion is only excluded when final settlement happens. To minimize refunds, write accurate and detailed product descriptions, carefully check product condition before shipping, and clearly communicate the shipping schedule to your supporters.
📌 Explore the Guides For Each Funding Stage
- A Funding Goal Guide for First-Time Makers
- Wadiz Funding Success Guide: Why Reward Matters
- Story Writing Guide for First-Time Global Makers
- How Does Settlement Work for Global Makers?
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.