Wadiz Funding Success Guide | Why Rewards Design Matters

Wadiz funding success
Why rewards options are crucial

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• The success rate for projects with 8 or more Rewards is reached 88%.
• Projects that raised 10 million won or more  in the low 7,000 won rangeand high-priced Rewards of 100,000 won or more (about 86%).
• The key is creating reasonable options for supporters to use to process their payments.

*Based on wadiz data for projects that ended between 2025 and 2026.

Even for projects featuring the same product, if there’s only one reward option, supporters will hesitate, wondering, “Should I fund this project or not?” On the other hand, when there are multiple options, they start wondering, “Which Rewards should I choose?” In this post, we’ll explore why rewards design is crucial to a project’s success or failure, and what sets well-designed rewards apart from lackluster ones. 

1. Focus on “needs” rather than the number of Rewards

You might think it’s difficult to create multiple Rewards if you have only one product. However, even for the same product, you can segment the options based on who needs it and in what situations.

• First-time supporters → Early bird benefits
• Supporters who plan to use it themselves → Single item
• Supporters who want to use it with family or friends → 2- or 3-pack sets
• Supporters looking to give a gift → Gift packages
• Supporters who want a more generous package → Packages including additional perks and freebies

By categorizing rewards based on needs like this, you can create several meaningful options. Conversely, if there are too few rewards, the moment someone feels “there’s nothing that’s just right for me,” the likelihood of them dropping out increases significantly. If you’re putting together a reward system, rather than simply increasing the number of options, start by examining the 'situations and needs' of the people who would want these rewards.

2. Expand your price range from affordable options to more luxurious ones

It’s important to structure your offerings so that they aren’t concentrated in a single price range, just as you would with purchase purposes. In fact, for projects that raised over 10 million won, the median price of the lowest reward was approximately 7,000 won, and about 86% also included high-tier rewards priced at 100,000 won or more. In contrast, among projects that failed to meet their goals, only about 50% offered rewards priced at 100,000 won or more. 

• Low-Price Rewards → An option that makes it easy to participate for the first time
• Core Rewards → The option we expect the most supporters to choose
• High-Priced Rewards → Generous packages, sets, and additional perks designed to boost funding success

Well-Designed Rewards vs. Disappointing Rewards

3. Make it easy for users to decide “which Rewards to choose” right before checkout

Just as important as offering a variety of options is making it easy to understand the differences between each Reward. When supporters view the Rewards list, they should be able to quickly answer the question, “What’s the difference?”

• What is the most affordable Rewards option?
• What benefits are available if I purchase multiple rewards?
• How do the contents and prices of each Reward differ?
• Which Rewards are the best fits for me?

With well-designed Rewards, these differences are immediately apparent just by looking at the name, price, image, and contents. Conversely, if the names and contents are similar, it can actually make it harder to compare options, even if there are many to choose from.

Tips for Designing Good Rewards

① Single Items: Utilize Early Bird Benefits

This is a method of offering benefits to supporters who participate early. By dividing benefits into Ultra Early Bird (maximum discount, minimum quantity) → Super Early Bird → Early Bird tiers, the sooner you pay, the better off you are, leading to a surge in payments right at the start of the campaign.

Example: Redbean Infinite Scroll Vertical Mouse

② N-Piece Bundle

This approach offers a higher discount rate as the quantity increases. From the supporter’s perspective, the benefits seem greater, and from the maker’s perspective, the average order value increases. For projects dealing with consumables, bundling them into “N-month supplies” to capture repeat purchase demand all at once.

Example: Ninety-Six Hours Hair Loss Ampoules

③ Benefit Set Package

This approach adds tiered +α benefits to the existing package, differentiating the offer through added value rather than price. This approach is particularly effective in categories such as e-books, online courses, and merchandise.

Example: AI Shorts Factory—Automated Short/Long-Form Video Creation Program

Frequently Asked Questions (FAQ)

Q. Should I create multiple Rewards even if there’s only one product?

A. Even if there’s only one product, you can segment it based on purchase intent—such as Early Bird, Single Item, 2-Pack, 3-Pack, Gift Set, or Bonus Benefits. It’s important to create Rewards that each offer a distinct reason to choose them, rather than repeating similar Rewards just to meet a quota.

Q. Won’t having too many rewards confuse supporters?

A. Having many rewards with unclear differences can indeed be confusing. However, if the price, quantity, benefits, and target audience are clearly distinguished, a variety of options can actually help supporters find the reward that best suits them.

Q. Does having mostly low-priced Rewards increase the chances of success?

A. Not necessarily. Successful projects tend to include not only rewards that are easy to back without breaking the bank but also more substantial rewards, such as sets and packages. The key is not to create many rewards within a specific price range, but to offer a wide variety of choices.

Q. Can I create a Reward priced at 100,000 won or more even if the product itself isn’t high-priced?

A. You don’t necessarily have to. However, rather than forcing a bundle just to raise the price, it’s important to first confirm whether the bundle is something supporters actually need.

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📌 If you’re creating a project, be sure to check out this content!

• A Must-Have Before Launch! Rewards Design Checklist
• How to Design Rewards That Increase Your Chances of Reaching 10 Million Won (+Early Bird Packages)
• How to Create Product Detail Pages and GIFs That Convince Customers Without Video
• A 4-Step Guide to Designing Product Detail Pages That Drive Funding Success
• Review Your Product Page Before Funding to Boost Results

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