Wadiz Funding Detail Page Guide | How to Design Your Story in 4 Steps
Last Updated: August 18, 2026
Based on data from projects that raised over 10 million won
A 4-Step Guide to Designing Your Funding Page
This is helpful for people like this
- For makers who are unsure about the best order to organize their funding detail page
- Makers who have so many product strengths that they’re unsure which to highlight first
- Makers who lack sales history or reviews and are unsure how to build trust
Don’t miss these key takeaways!
- 59% of projects that raised 10 million won or more followed a four-step flow: grab attention → introduce benefits → build trust → highlight reasons to purchase.
- 66% of high-revenue projects used specific numbers in the introduction of their detail pages.
- Instead of highlighting every feature of your product, structure your product page around your two most important benefits.
An analysis of the detail pages for 105 projects that raised over 10 million won on wadiz revealed that 59% followed followed a four-step flow: Grab Attention → Introduce Benefits → Build Trust → Highlight Why to Back. In other words, rather than listing all the benefits right from the start, they first grabbed attention → helped users understand the product’s appeal → showed why they can trust it → and then explained why they should participate now! Now, I’ll show you how to structure your funding detail page according to these four steps.
1. Structure Your Funding Detail Page Around These 4 Steps
A good campaign page isn’t just about cramming in a lot of information—it’s about presenting it in the order that supporters are naturally curious about. When encountering a product for the first time, supporters will naturally ask: “What is this?” → “Why is it good?” → “Can I really trust it?” → “So, should I back it now?”. Structure your campaign page to answer these questions in that exact order.
| Step | Supporter’s Questions | What to Include |
|---|---|---|
| 1. Grab Attention | What is this? | Key images, messages, and numbers |
| 2. Explaining the Benefits | Why is it good? | Two key features, comparison chart, usage scenarios |
| 3. Building Trust | Can I really trust this? | Tests, Reviews, and Development Process |
| 4. Reasons to Buy | Why Should I Pay Now? | Price, Benefits, Rewards, Shipping, FAQ |
It’s okay if you don’t try to complete the entire page right away. If you first decide what answers to provide to supporters at each stage, it will be much easier to fill in the images and copy.
2. Step 1: Grab Their Attention: Give them a reason to keep reading on the first screen
When a supporter first sees the product page, they decide on the first screen whether “this product is worth looking at further.” So in the introduction, instead of including a lot of text, start by showing one powerful image and a single line of your core message. 66% of projects with high actual sales used specific numbersin the introduction of their product detail pages. Here are some examples of such numbers.
- Used by 130 million people worldwide
- Cumulative sales of 20 billion won
- 95 test participants (beta testers)
- 1,200 hours of development
- Completed after three failed attempts
It’s okay even if it’s your first project with no track record yet. Numbers from the product development process—such as development time, the number of tests, or the number of test participants—can also serve as compelling selling points.
Try structuring your first screen around these three elements
- 1 key image or GIF
- 1 line of the most important message
- 1 specific number
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Example 1. Tissue-Off Lip Tattoo
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Example 2. Unmelted Ice, Ice Bunker
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3. Step 2: Explaining Benefits—Condense Them into Two Key Features
Even if a product has many advantages, explaining them all with equal emphasis on the details page can obscure the core message. In projects with high actual sales, condensed their key benefits down to two, while layouts that highlighted three or more benefits were more common in projects with lower sales. If you’re unsure which benefits to keep, start by answering these two questions.
- What is the biggest reasonsomeone should buy this product?
- What is the most distinct differencecompared to other products?
And when explaining these benefits, instead of using simple phrases like “It’s good” or “It’s convenient,” provide information that allowssupportersto make direct comparisons. In fact, high-revenue product detail pages comparison tables and data graphs.
| Categories | Items Worth Comparing |
|---|---|
| Fans & Heaters | Noise Level, Airflow/Heat Output, Run Time, Weight |
| Bags & Backpacks | Storage Capacity, Weight, Material, Warranty Period |
| Beauty | Pre- and post-use measurements, ingredient content, test results |
| Home & Living | Capacity, Size, Material, Ease of Use |
| Sports & Outdoor | Weight, Durability, Water- and Wind-Resistance, Usage Environment |
Additionally, rather than using abstract expressions, information that evokes real-life usage scenariosand practical images that effectively convey these scenarios visually.
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Example 1. Premium Antimicrobial Bath Slippers
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Example 2. RGB Wireless Keyboard
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4. Step 3: Building Trust: Answering Supporters’ Questions
Once you’ve thoroughly explained the product’s benefits, the next thought that comes to mindis, “Can I trust this product?”In fact ,the detail pages of projects with high sales all included sections that demonstrated trust in the product or the maker.Think about the questions a supporter might have upon first seeing yourproduct, and provide evidence that fully addresses those questions. This evidence can be broadly divided into three types.
① Product Evidence: “It really works! Here’s how it works!”
Certificates, patents, comparative tests, in-house experiments, before-and-after measurement results, and test reports , etc., can be used.
- 48-hour water resistance test
- 10-day temperature variation measurement
- 100-cycle durability test
However, be sure to include details on the conditions and methods used for testing. This makes the information much more credible than simply showing the results.
② Utilizing Reviews: “Other people were satisfied too!”
You can use feedback from test participants (beta testers), expert comments, before-and-after photos, and interviews with actual users , and more. On wadiz funding, you can also use reviews from product trial groups.
- 30 women in their 20s and 30s used it for 4 weeks.
- Ten dog owners tested the product for one week.
③ Maker’s Story: “Here’s why I created this brand and product”
If this is your first project and you have no track record or reviews yet, the process of creating the product itself can serve as a basis for trust. Development Process·Prototype Iterations·Failure Log·Reason for Starting the Business·Production Philosophy , and more.
- After three failed prototypes, we reduced the weight by 20%.
- After enduring the same inconvenience for 10 years, I decided to make it myself.
Check out the resources available for each project category.
| Category | Frequently Asked Questions About Supporters | Useful Resources |
|---|---|---|
| Fashion | Will it fit me well? | Wearer Reviews, Photos by Body Type |
| Tech & Home Appliances | Is it safe and reliable? | Certifications, Testing, and Warranties |
| Beauty | Are There Actual Results? | Ingredients, Test Results |
| Home & Living | What if a problem arises while using the product? | FAQ, Exchanges & Warranty |
| Sports & Outdoor | Will it last a long time? | Durability Testing, Quality Guarantee |
5. Step 4: Reason for Backing—Explain “Why You Should Back Now”
At the end of the project page, clearly summarize the following information to help supporters make a quick decision.
- Rewards Package and Benefits
- Shipping Schedule
- Frequently Asked Questions (FAQ)
Especially when explaining the Rewards, it’s best to show, in numbers, using numbers. 66% of projects with high actual sales used numerical data to explain this part.
- 36% off the regular price
- Daily cost: 1,000 won
- Save OO won compared to the regular monthly subscription fee
- Save 20,000 won by purchasing a bundle instead of individual items
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Example 1. Parklon Momssok Puzzle Mat
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Example 2. PoMode Unisex Backpack
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6. Here’s how to do a final check of your project details page before the funding campaign launches
Once you’ve finished writing the project page, read through it again to make sure you’re answering supporters’ questions in order.
- Is the content structured around a four-step flow: grab attention → introduce benefits → build trust → highlight reasons to purchase?
- Arethe product’s key benefitsimmediately clearon the first screen?
- Have you narrowed down themost important benefits to two or fewer?
- Are you showcasing the key benefits through usage scenarios, comparison charts, statistics, and customer reviews?
- If this is your first project, are you showcasing the development process or beta testing?
- Did you explain the price and benefits using specific numbersat the end?
- Have you provided sufficient information needed before checkout,such as Rewards Details, shipping schedules, and FAQs?
Frequently Asked Questions (FAQ)
Q. What’s the difference between a typical online store product page and a funding product page?
A. While a typical online store product page mainly explains the product’s features and price, a funding product page must also explain why you created this product and why people should back it now.
Q. How can a first-time project build trust when it has no sales history or reviews?
A. Start by preparing one of the following: product testing results, beta tester reviews, or details about the development process. Even without a sales history, you can build trust by specifically showing the verification and improvements the product underwent before its release.
Q. Is it okay if the product page gets too long?
A. It’s fine to provide a thorough explanation as long as the information is necessary. However, rather than presenting all the information right from the start, keep the introduction concise and focused on key images and messages. As you move further into the page, provide specific details on factors that influence purchasing decisions—such as comparisons, trust factors, pricing, and shipping—in a clear and detailed manner.
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📌 If you’re creating a project, just check out this content
- How to Design Product Detail Pages and GIFs That Convince Customers Without Video
- Check Your Funding Page Before Launch to Boost Results
- A Must Before Launch! Rewards Design Checklist
- Why Rewards Option Design Is Key to a Successful Wadiz Funding Campaign
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