Why You Need wadiz Targeted Ads and How They Work

Updated: August 11, 2026

Take this with you!

• You can even meet new potential supporters outside of Wadiz with targeted ads.
• Wadiz data and Meta AI automatically find and expose ads to highly responsive people.
• Rather than setting complex targets, makers can focus on advertising goals, budgets, periods, and materials.
• 97% of the projects recruited over 50 million won used targeted advertising.

If you want to be successful in funding, don't wait for someone who will be interested in my project and go first. Target ads extend your exposure to Instagram and Facebook, allowing you to meet potential supporters who are likely to pay. In fact, 97% of projects that achieved more than 50 million won used targeted advertising. How on earth can targeted advertising produce this kind of performance? To make it easy for makers who don't know the advertisement to understand it, I'll just pick the key and explain it.

at a glance

* 97% is the percentage of targeted advertising utilization among projects that achieve 50 million won or more, and it doesn't mean that advertising guarantees success. The CPA and CVR figures are based on the comparative cases provided, and the actual results may vary depending on the category, customer unit price, and material.

1. Why Target Ads Are Needed for Funding

① You can meet new interest outside of Wadiz

There are people outside Wadiz who would be interested in my project. By using targeted advertisements, you can meet new potential supporters by expanding your project's exposure to Instagram and Facebook.

② You can use it from the scheduled opening to the main funding

Target advertisements can be carried out by changing their goals depending on the funding stage. Gather notification applicants before opening, and make actual payments after opening.

③ The percentage of successful projects is high

In fact, 97% of the projects that achieved more than 50 million won used targeted advertising. Most of the projects with high recruitment amounts used target advertisements.

④ Use Wadiz data to increase advertising efficiency

Wadiz Target ads are based on Wadiz's vast data to find people who are likely to be interested in my project and expose them. Wadiz Target ads cost an average of 1,548 won to create one conversion case such as notification application and payment, and 23% of the people who entered the ads led to participation in the project. 

*Actual advertising performance may vary depending on categories, customer unit prices, and materials.

2. How Target Advertisement Finds Supporters of Interest

The Meta (target advertising) system finds people who will be interested based on Wadiz data, and exposes advertisements to effective locations and time points. However, Meta doesn't just look at advertising costs and decide which advertisements to expose. We consider not only the cost of the advertisement, but also the possibility that the person who sees it will actually react and the quality of the advertisement. So it is also important to prepare images and copies that can attract the attention of supporters as much as the budget in order to achieve good results.

Advertising three-step process

• Advertiser Settings — Specify exposure methods, targeting, optimization, bidding methods, budgets, etc.
• Real-time Auction — Prioritizes advertisements based on their total value and determines whether to expose them or not.
• Pacing — distributes exposure evenly during the campaign.

Advertisements that spend the most on advertising are not necessarily exposed. Meta calculates the total value for each advertisement and first exposes the advertisement with the highest value.

• Bidder — Estimate how much maker is willing to pay for results (click, switch, etc.)
• Behavior rate — AI predicts the likelihood that this supporter will apply for or make a payment for a notification
• User Value — Quality score that reflects the impact of the advertisement on the supporter experience

3. What AI does and what Maker does

Target ads aren't as difficult as you might think. AI finds "to whom, when, and where to show", and the maker needs to prepare well for "what to show".

👉 Go to see how to produce target advertising materials

4. Frequently Asked Questions (FAQ)

Q. Do I have to set the target in detail myself?

A. No, we use Wadiz data to automatically explore who Meta AI is likely to respond to the project. So, the maker doesn't have to directly combine all the interests and conditions. The specific advertisement setting method is explained in Target Advertisement 2.

Q. If I spend more on advertising, will I be exposed more?

A. It's not determined by advertising costs alone. Meta AI determines exposure by combining bid prices, expected behavioral rates, and user value scores, so it is important to prepare good materials with a sufficient budget.

Q. If AI optimizes advertisements, doesn't the subject matter?

A. It's rather important. AI finds responsive combinations within the materials registered by the maker, so you have to prepare enough materials of different messages and formats. Please refer to the advertisement material preparation guide for how to prepare materials.

Let's get started with the target commercial

Target Advertising Success Guide at a Glance

• Part 1. Reason for Target Advertising and AI Operation Principles
• Part 2. Setting up the first campaign and how to run it
• Part 3. Creating a variety of materials that Meta AI can learn

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