How to Set Up wadiz Targeted Ads Yourself
Updated: August 11, 2026
Take this with you!
- You can start the first target commercial with only 4 goals, budget, period, and materials
- If it's your first time, I recommend operating at least 100,000 won per day and at least five days.
- 97% of projects that raised more than 50 million won were targetedDragonI did.
Target ads, new to you and wondering where to start? It's not as hard as I thought. You can start right away with four goals, budget, period, and materials. I will tell you in order from the first target advertisement setting to the operation method that must be followed after execution so that even makers who are new to advertising can copy it as it is.
At a glance — Choose just four things before you start
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a decision to make
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You can decide it like this
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Goals
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Apply for notification for the scheduled opening, and pay for the main fund
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Budget
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a daily budget of more than 100,000 won
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Period
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at least 5 days
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Material
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At least 5 different images, videos, and copies
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The more materials you prepare, the better Meta AI (target advertising) can compare which images and messages your supporters respond to.
1. Understanding Campaign Structure
Wadiz Target Ad consists of three stages: Campaign → Ad Set → Ad. Within the campaign, it is recommended to separate non-targeting and retargeting advertising sets and operate them together.
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Stage
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Meaning
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a decision to make
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campaign
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What do you want to get | Request or pay notification | |
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an advertising set
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Who will I show it to | New prospects (non-targeting) or existing interested customers (retargeting) | |
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Advertising
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What I'm going to show you | Images, Images, Copies | |
2. The first target commercial progression order
STEP 1. Choose the right target for the project phase in the Biz Center
- Project to Open: Switch Notification Application
- This Funding Project: Payment Transition
You need to set your goal accurately so that you can find someone who is more likely to apply for a notification or pay and show them the advertisement.
STEP 2. Setting the budget and duration
If it's your first time, I recommend you to run it for at least five days with a daily budget of 100,000 won. When I start advertising, Meta AI learns by piling up data on who responds to my project. So, you need to set a sufficient budget and period so that AI can find targets and materials that respond well.
For this reason, it is better to gather enough data in one campaign than to create several campaigns with the same goal.
STEP 3. Registering Materials
Rather than repeating the same image and message, prepare more than five materials that show different charms.
- Problem Solving — What kind of inconvenience does it solve
- Functional demonstration — how the product actually functions
- Comparative — What's different from traditional products
- Reliable — Reliable evidence, such as reviews and figures
- Benefits — What are the benefits of participating now
STEP 4. Check the ad and detail page
The detailed page you see after clicking on the advertisement is also important. Check if you can check the charm shown in the advertisement right away on the first screen of the detailed page. For example, if the advertisement emphasized "tumbler without smelling", the same advantages should be shown right away on the first screen of the detailed page.
STEP 5. Finally check and start advertising
Just double-check the four things below before running the ad and you're ready!
- Did you choose the right goal for the project stage?
- Have you set up enough daily budgets and operating periods?
- Did you register different materials?
- Do advertising and messages on the detail page naturally follow?
*After campaign creation and modification, the initial performance is unstable and the cost per outcome (CPA) is high during the period when AI explores the optimal way to publish. In general, achieving at least 50 optimization events (notification applications or payment completion) within about seven days successfully breaks through the machine learning phase, stabilizing performance.
3. Campaigning is simple to organize
You don't have to complicate multiple campaigns from the first commercial. I recommend starting with one campaign for one goal. However, when the main funding starts, the goal changes from notification application to payment, so we need to create a separate campaign for main funding.
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Project Phase
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campaign objectives
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operating principles
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Scheduled to open
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Application for notification | Start with 1 Notification Application Campaign |
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Main Funding
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Payment | Create and run a new payment campaign |
*Within the campaign, you can operate a set of non-targeting advertisements that find new users and retargeting advertisements that persuade existing users again.
4. Don't modify advertisements often
If you started advertising and the first day's performance is lower than expected, you might be wondering, "Should I change it right now?" But Meta AI also needs time to learn what kind of people and materials are getting good responses from. In particular, changing the settings below repeatedly in a short period of time can affect learning.
- Change target settings
- Changing optimization events
- Budget more than 20% at a time
- Continuously adding or replacing materials at short intervals
- Pause the campaign for more than 7 days
Therefore, rather than just looking at the daily performance and correcting it right away, I recommend that you secure enough data and adjust the necessary parts at once.
You can judge your performance in this order
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Check first
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Meaning
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Action.
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CTR
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Do People Click on Advertisements | If it's low, modify the material |
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CPA
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Is the advertising fee for creating a target action appropriate | If it is high, check materials and detailed pages |
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ROAS
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Is the performance good for the advertising expenses | If it's low, check rewards and benefits |
A frequent mistake made by a maker who executes an advertisement for the first time
- Turn off the day after the ad starts
- a significant change in the budget
- Keep changing the material
5. First target commercial, check this and start
If you've checked all of the items below, you're ready to start your first campaign.
- Have you set your campaign goals (to be open/bon funding)?
- Did you set the daily budget to more than 100,000 won and the period to more than 5 days?
- Did you organize each set of new target and retarget advertisements?
- Did you prepare at least three materials (recommended more than five)?
- Can you see the emphasis in the advertisement right on the detailed page?
6. Frequently Asked Questions (FAQ)
Q. Does the maker prepare the advertisement setting and materials?
A. The target advertisement is executed by the maker directly creating the campaign and registering the materials at the Biz Center. However, you don't have to set targets one by one. Meta AI automatically conducts the process of finding people with high responsiveness and exposing them to the right location and timing.
Q. What is retargeting?
A. Retargeting is a way to show back to supporters who have already visited the Wadiz platform or have been involved in the project. On the contrary, non-targeting (new target) shows advertisements by Meta AI in search of new potential supporters in a wide range with minimal conditions such as location, gender, and age.
Try setting up a target advertisement
Target Advertising Success Guide at a Glance
- Part 1. Reason for Target Advertising and AI Operation Principles
- Part 2. Setting up the first campaign and how to run it
- Part 3. Creating a variety of materials that Meta AI can learn
It starts with Wadiz. Just Start on Wadiz.
Everyone's start, everyone's funding.