Funding & Pre-order

wadiz Display Ad Setup Guide

Important

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Last Updated: August 11, 2026

This is helpful for people like this

Makers who are unsure whichdisplay ad product to choosedue to the wide variety available
Makers who want to easily understandthe differences between the Main Content, Multi-Content, and packages that will be launched soon
Makers who want to efficiently use the advertising needed for their projecton a limited budget

Don’t miss these key points!

Display ads are a way to prominently showcase your project to supporters using wadiz.
Although there are six display ad options, choosingthe right one becomes easier once you define your project stage and goals.
We recommend using targeted ads to attract new supporters while boosting visibility with display ads at key moments.

Display ads may seem complicated with as many as six product options, but the selection criteria are actually very simple. Just choose the ad that aligns with your project’s current goals—whether that’s gathering sign-ups before launch, boosting payments right after launch, generating new interest midway through, or encouraging last-minute participation as the campaign nears its end. From determining which display ad is right for you to the actual setup process, we’ll walk you through it step by step.

1. Comparison of the 6 Display Ad Products

Display ads are advertisements that increase a project’s visibility to supporters by appearing as banners or project listings in various locations on the wadiz app and website. Since each product has different placement locations and strengths, rather than focusing on “when and for what purpose they’re best used’—rather than just where they appear—to make it easier to understand.

Product	Advertising Space	Strengths · When to Use	Weekday Price	Weekend Rate
① Main Content	8 slots at the top of the main homepage (2, 9, 13, 14, 18, 19, 24, 29)	Create a sense of momentum; focus on driving traffic on the first day of launch	1 million won	800,000 won
② Multi-Channel Content	11 slots across 6 sections (Middle of Main Page + Real-Time Best + Friends + Wishlist + Projects You Might Like + wadiz Recommendations)	Maximum Exposure, Driving Simultaneous Growth in Brand Awareness, Notification Subscriptions, and Funding	400,000 won (launch price)	300,000 won (launch price)
③ Package launching soon	Launching Soon Home Banner + Top of List + Catch-Up (6 slots)	Specialized in securing notification sign-ups for launching soon (Target: 1,000+ subscribers)	800,000 won	700,000 won
④ Funding Package	Funding Homepage Banner + Top of List (6 slots)	Automatic “Closing Soon” label applied 3 days before the deadline	400,000 won	300,000 won
⑤ App Main Pop-up	Pop-up appears immediately upon app launch (automatically closes after 10,000 impressions)	Quick brand recognition, concentrated traffic immediately after launch	1,000,000 won	800,000 won
⑥ Multi-Board	5 slots on the main homepage (3, 8, 16, 28, 36) + bottom of detail pages + Mywadiz	Repeated exposure at a reasonable cost, expanding new touchpoints	300,000 won (launch price)	240,000 won (launch price)

*Unit prices are based on the 2026 1H prospectus

2. How to Choose the Right Ad for Your Project

First, check what stage your project is currently in.

What do you need right now: notification sign-ups or payments?
Should you focus on a single day or repeat the exposure multiple times?
Are you running targeted ads at the same time?

Project Stage	Purpose	Recommended Ads	Additional Ads to Use
Early period before launching soon (D-14 to D-8)	Secure notification sign-ups	Launching Soon Package	Multi-Content · Multi-Board
Just Before Launch (D-3 to D-Day)	Highlight the Imminent Launch	App Main Pop-up	Launching Soon Package
First 3 Days After Launch	Payment Conversion Immediately After Launch	Main Content	App Main Pop-up
Mid-Funding Period (D+7 to 7 Days Before Closing)	New User Acquisition During Mid-Campaign	Multi-content	Multi-Board
3 Days Before Closing (D-3 to D-1)	Closing Payment Boost	Funding Package (Closing Soon Label)	Main Content
Day of Closure	Closing Payment Boost	Funding Package (“Closes Today” Label)	—

Since display ads are shown to wadiz users in real time, and are designed to drive external traffic, targeted adsas a baseline, and at key moments, we recommend supplementing that with display ads to increase visibility within wadiz.

3. 6 Steps to Set Up Display Ads

Simply log in to thewadiz Ad Centerand follow the 6 steps below to set up your campaign in no time.

STEP 1. Create a Campaign

In the wadiz Ad Center, select the project you want to advertise and create a campaign.

STEP 2. Select an Ad Product and Run Dates

Popular ad products (Main Content, App Main Pop-up, and Packages that will be launched soon) may sell out 2–3 weeks in advance, so we recommend making a reservation.

STEP 3. Upload Creative Assets

Upload the the required images and text. Depending on the product, the project’s main image may be used, or separate ad materials may be required, so please check the specifications before uploading.

STEP 4. Schedule Pay Later

You can choose your preferred payment method .

STEP 5. Request Review

To run your ad on your desired date, we recommend requesting review. If you need to make changes to your ad creative, please submit them by 3:00 PM one business day before the campaign launch.

STEP 6. Checking Performance After Campaign Launch

After the ad campaign begins, you can view performance (impressions and clicks) reportsin the Ad Center.

4. Precautions Before Setting Up Ads

① Avoid Using Too Many Ad Products

It’s most efficientto start byselecting 1–2 products that are most essentialfor your project’s current stage andallocatethe remaining budgetto targeted ads and booster coupons.

② Late Reservation of Desired Slots

Since display ads operate on a first-come, first-served basis for ad slots, popular slots may sell out quickly. If you’re planning an ad campaign for an important date—such as a launch day— be sure to reserve your slot immediately after passing the initial review.

③ Running Display Ads Alone Without Targeted Ads

Since display ads are shown to wadiz supporters, their effectiveness is limited without new traffic from outside the platform. You can boost your results by using targeted ads as your foundation and adding display ads on top of that.

5. Final Checklist Before Setting Up Ads

Have you determined the current project stage and advertising goals (notification sign-ups, payments, or brand awareness)?
Have you visually confirmed the ad placement for each product in the actual app or on the website?
Have you checked the Ad Center to see if slots are available for your desired campaign start date?
Can you submit a review request at least 3 business days before your desired campaign start date?
Are you already running targeted ads, or do you plan to run them alongside this campaign?
Are you prepared to compare subscription and funding figures before and after the campaign launch date?

6. Frequently Asked Questions (FAQ)

Q. Can I run only display ads?

A. It’s possible, but we don’t recommend it. Data showing that 97% of successful projects raising 50 million won or more use targeted ads supports this.

Q. Is it a good idea to run ads for multiple products on the same day?

A. It can be helpful at times when you need to concentrate attention, such as on the day of a product launch. However, please avoid spreading your budget too thinly across multiple products.

Q. Do I need to create the ad creatives myself?

A. The “Launching Soon” package, “Funding” package, “Multi-Content,” and “Multi-Board” formats use the main image. The “Main Content” and “App Main Pop-up” formats require separate creatives.

Q. The slots for a popular product have sold out. Are there any alternatives?

A. You can substitute: Main Content → App Main Pop-up; Package for Launching Soon → Multi-Content + App Push; and Funding Package → KakaoTalk Push Slide-Type Coupon.

Q. If my advertising budget is 5 million won or more, what kind of ads do you recommend?

A. If you find it difficult to combine multiple products on your own, try using the wadiz Advertising Proposal Service. An advertising specialist will recommend a media mix, and you can receive benefits such as a discount of up to 1 million won on advertising costs and 20,000 free app push notifications.

Try Setting Up Display Ads

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