wadiz Push Notification Setup Guide
Updated: August 11, 2026
It's helpful for people like this
- A maker who wants to directly inform supporters of the attractions and benefits of my project
- Maker wondering which product to choose between app push and KakaoTalk push
- Maker who wants to know when and what message to send from opening to closing
Take this with you!
- Push advertisements are advertisements that induce action by delivering projects and benefits directly to supporters.
- If you want to know it short and fast, use the app push and Kakao Talk push if you want to explain it in more detail with the image.
- It is important to change the message differently at each stage of funding, such as the scheduled opening, the day of the opening, the middle of the funding, and just before the closing.
Instead of just waiting to know my project, I can use push ads to communicate the charm and benefits of my project directly. In particular, the strength of push advertising is that supporters can directly communicate the reason to act at the moment of need, such as notification application benefits on the opening day, early birding on the opening day, and announcing the remaining time and last benefits right before the deadline. So, what should I use, app push or KakaoTalk push, and when? I'll easily teach you how to write a message, and how to advertise it, from recommended products at each stage of the project.
1. App push and KakaoTalk push are different
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Sortation
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Push App
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Push KakaoTalk
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Foundation
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App Installation and Push Receiving Consent | Wadiz Kakao Talk channel |
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Material shape
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Representative image + short phrase | Image + a relatively long phrase |
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Exposure Features
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Up to 90 days exposure to notification centers | Kakaotalk channel messages |
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Shipment Size |
Products worth 20,000, 50,000, 200,000, and 400,000 people | Single type (10,000·50,000), List type (100,000), Slide type (200,000) |
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the right time
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Induction of short and quick action at important points such as early and on the day of the opening | Explain the composition of the reward, fully explain the attractiveness, composition, and benefits of the product in the middle of re-boosting and imminent closing |
*Shipment size is based on the product in the second half of 2026
2. Message Guide for each stage of funding
Rather than sending the same message multiple times, push is better to take different actions that can be induced to supporters at different stages of funding. As push advertisements are delivered directly to supporters, use concise and intuitive messages. In particular, the efficiency came out well when it contained what rewards are, easy-to-understand functions and ingredients, differences, and expected effects.
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Stage
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a key message
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content to be included
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Scheduled to open
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If you apply for a notification now, you can get benefits | What product it is, benefits of applying for notification, and opening date |
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On the opening day
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The project that I've been waiting for has just been opened | Today's opening/early bird quantity/ Immediate participation button (CTA) |
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the middle of funding
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Project performance and why we need to pay attention again now | Current achievement rate, reviews, rankings, additional benefits, and recommendation of major rewards |
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just before the deadline
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The fact that you don't have much time left to participate in funding | End time, last benefit, coupon, delivery, reward core summary |
Tips for Creating an App Push Copy
1) App Push Basic Formula: easiest product description + biggest difference + reason to act now
2) Example of creation
- Ceramic Tumbler that Doesn't Smell Out, Open Early Bird Today
- One capsule a day is enough lactobacillus, and if you apply for notification now, it's the lowest price
- Foldable Camping Table, Additional 10% Coupon 3 Days Before Closing
- A mild acidic wash for the eye skin, early bird special offer until today
Kakaotalk Push Copy Writing Tips
1) Kakao Talk Push Basic Formula: Who Needs It > What Problems It Solves > What You Can Get > How Long You Should Participate
2) Example of creation
- What if it was a hassle to make coffee every morning? > Meet the cold brew dripper that can be completed in 5 minutes > If you apply for a notification today, you'll even get an early bird benefit.
- If gift wrapping has always been a concern, > Complete it in 3 seconds with a foldable gift box > If you pay today, we'll give you free delivery and engraving service.
3) a phrase to avoid
- an all-time/unconditional/exaggerated expression with no specific reason, such as regret if missed
- A message that only highlights discounts without explaining what the product is
- Expression of benefit conditions such as discount rate, period, target, etc. not known accurately
3. Push ads starting with 6 steps
STEP 1. Choosing a Push Product
Choose App Push or Kakao Talk Push in the ad center.
STEP 2. Select the destination and date for the shipment
Select the size and date of the shipment.
STEP 3. Registering Materials
We register phrases and images according to the product specifications.
STEP 4. Booking a Payment
I'll book the payment.
STEP 5. Getting approval for screening
The registered materials will be reviewed and finally approved. The push is sent once at the designated time, and some products have a fixed number of days and hours to choose from.
STEP 6. Check performance after shipment
Check not only the click after sending it, but also how the notification application and payment have changed.
I'm going to go set up right now
4. Checklist before setting up an advertisement
- Did you set the goal of this push as a notification application or payment?
- Did you choose app push and KakaoTalk push for your purpose?
- Can you tell me what kind of product it is just by reading the first sentence?
- Are the terms and duration of the benefits clear?
- Does the push highlight match the detail page?
- Are you ready to compare the changes in notification applications and payments before and after shipment?
- If you use the coupon together, did you check the terms of use?
Frequently Asked Questions (FAQ)
Q. When is the best time to send push?
A. It's appropriate to have a change of behavior as early as the scheduled opening day, the day of the opening, the middle when participation has slowed down, and just before the deadline.
Q. Should I choose between the app and KakaoTalk?
A. You can choose according to the purpose. The app is suitable for short and quick notifications, and Kakao Talk is suitable for benefits information that requires images and detailed explanations.
Q. Is it guaranteed to achieve performance if I send push?
A. No, it's not. Push is a product operated based on the size of the shipment, and it does not guarantee message reception and conversion performance.
Q. Isn't it better to emphasize the discount rather than the product?
A. Benefits are important, but first, you need to be able to understand what kind of product it is and why you should be interested. It is recommended to show the core attractiveness of the product and then convey the reason to participate now, such as early bird and booster coupon.
Ad Success Guide at a Glance
- Target commercial episode one. Why Target Ads Are Required and How AI Works
- The second part of the target commercial. First campaign setting and basic operation method
- The third episode of the Target Advertisement. Create a variety of materials for Meta AI to learn
- Wadiz Push Ad Setting Guide
- Wadiz Display Ad Setting Guide