9 Myths and Truths About Funding That Will Bring You Closer to Success Once You Know Them
Update Date: August 13, 2026
Data Period: Projects completed between January 2025 and June 2026
This is helpful for people like this
- Makers who want to apply the know-how of successful projects to their own funding campaigns
- Makers who want to minimize common pre-launch mistakes
- Makers who want to refine their funding strategy based on proven data, not just intuition
Don’t miss these key points!
- Instead of running a short campaign to launch soon, funding campaigns that run for 21–25 days tend to raise more funds and have a lower failure rate.
- Projects that run ads versus those that don’t fundraisingamounts.
- Among projects that raised over 10 million won, used GIFs on their project detail pages.
“Wouldn’t it be better to just launch the funding campaign soon instead of waiting until the scheduled launching date?” “Can’t I decide on advertising after the funding campaign goes live and I see the response?”These are thoughts that cross your mind at least once while preparing a funding campaign. With so much to prepare, it might seem like you can just launch first and fill in the details one by one later. However, when we analyzed data from actual successful projects on wadiz, the reality turned out to be completely different.
A single small decision made without much thought resulted in a difference of up to 17 times! In this post, we’ve used data to debunk the 9 most common misconceptions during funding. After reading this, you’ll be much closer to success.
📋 A Quick Overview of Myths and Facts in the Funding Preparation Process
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Misconception
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Truth
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| Wouldn't it be better to just launch the main funding campaign without launching soon? | Projects that were launching soon raised about seven times more than those that didn’t. |
| Would it be okay to set the period for launching soon to just a week? | Funding amounts are highest and failure rates are lowest when the period for launching soon runs from the 21st to the 25th. |
| Can I wait until after the campaign launches to see the response before deciding whether to run ads? | 93% of successful projects ran ads launching soon, and projects that ran ads raised 17 times more than those that didn’t. |
| If ad performance is poor on the first day of the campaign, should I change the ad creative right away? | You should evaluate ad performance only after at least 24 hours have passed and you’ve accumulated data from 50 or more impressions. |
| Is it enough to create ads using just text and images? | Ads that use both images and videos performed about 50% better, and 79% of Reels viewers have made a purchase. |
| Wouldn’t having too many Rewards make it harder to choose? | Projects featuring 8 or more rewards have an 88% success rate, which is 23 percentage points higher than those with 3 or fewer (65%). |
| How should you set the price range for Rewards? | Many successful projects designed their rewards in a “ladder-style structure,” ranging from low to high prices. |
| Is it enough to just include high-resolution images on the project details page? | 95% of projects that raised over 10 million won used GIFs, and 85% of those placed them at the beginning of the page. |
| Isn’t it better to showcase as many product benefits as possible? | We found that 48% of projects with high fundraising totals condensed their benefits into two, while projects with lower fundraising totals tended to highlight three or more benefits. |
1. Is a “Launching Soon” announcement really necessary?
Misconception 1: Isn’t it better to launch the actual funding campaign soon rather than doing a “Launching Soon” announcement?
📊 The Truth According to the Data
- Projects that announced they were launching soon raised approximately 7 times more than those that did not.
- In particular, projects that gathered 1,000 or more notification subscribersduring this period had a success rate of 77% in raising 10 million won or more.
💡 Key Point
79.2% of payments made in the first 3 days of the campaign come from users who signed up for notifications while the campaign was launching soon. Therefore, you should run a pre-launching campaign before the main funding campaign to gather a sufficient number of notification subscribers. The number of supporters you secure during this period who are eagerly awaiting the launch will determine your initial success. Aim for at least 1,000 notification subscribersand start gathering supporters right from the phase when your product is launching soon.
Misconception 2: Is it okay to set the period for launching soon to just about a week?
📊 The truth revealed by the data
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Operating Period
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Funding Amount (Median)
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Probability of Funding Failure
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7–13 days
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940,000 won | 27.9% |
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14–21 days
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5.82 million won | 9.3% |
💡 Key Point
Launching soon running for 14 to 21 daysis the most effective way to maximize funding. Projects that actually ran for this duration raised the most funds and had the lowest probability of funding failure. Make sure to set aside enough time and use ads, events, and News to steadily build your list of subscribers.
Click here to learn how to run a campaign to launch soon that attracts 1,000 or more notification subscribers
2. Can I decide on advertising after the campaign launches?
Misconception 3: Can I wait until after the campaign launches to decide on advertising based on the response?
📊 The Truth According to the Data
- 93% of successful projects ran ads starting during the period they were launching soon.
- Projects that ran ads while they were launching soon raised approximately six times more funding than those that did not.
- When comparing projects based solely on whether they ran ads, the difference in funding amountswidens to as much as 17 times.
💡 Key Point
You should start advertising as early as the “Launching Soon” stage to increase your chances of success. This is because advertising ensures your project is “definitely” exposed to supporters—rather than waiting for them to discover it “by chance”—thereby creating opportunities for them to sign up for notifications and make payments. The advertising budget should be 55–70% of the total budget should be allocated to securing notification sign-ups for the launching soon, 30–45% after launch to secure payments.
Go tothe wadiz Ad Center
Misconception 4: If performance is poor on the first day of advertising, should I change the ad creative right away?
📊 The Truth Revealed by the Data
- According to data released by Meta (Instagram and Facebook), ad training requires at least 24 hours and 50 data points.
💡 Key Points
Ad creatives should run for at least 24 hours and collect at least 50 data points before evaluating performance. This is because the ad platform needs time to learn which creatives perform well for which audiences.
Misconception 5: Is it enough to just create the ad creative and images?
📊 The Truth Revealed by the Data
- According to Meta’s data, ads that combined images and videos performed about 50% betterthan those that did not.
- Additionally, 79% ofactual Reels viewersreported having purchased a product or service after watching a Reel.
💡 Key Points
To improve ad performance, you should prepare both images and 9:16 vertical videos. Since the types of content and platforms people primarily consume vary, creating assets that can be used across a variety of platforms allows you to expose your project to a wider range of potential supporters.
Click here to see Meta’s recommended methods for creating targeted ad creatives
3. How Many Rewards Should You Offer?
Misconception 6: Won’t having too many rewards make it harder for supporters to choose?
📊 The Truth According to the Data
- Projects with 8 or more rewards had a success rate of 88%, while those with 3 or fewer had a success rate of 65%—a difference of 23 percentage points.
💡 Key Point
To increase your funding success rate, it’s best to offer at least 8 Rewards to provide supporters with a variety of options. This doesn’t mean you have to prepare eight different product types. Even if you have just one or two flagship products, by varying the early-bird phase, limited quantities, and bundle (package) combinations, you can create multiple Rewards that match supporters’ budgets and needs.
Misconception 7: Should Rewards prices be set low?
📊 The Truth According to the Data
- Over 30% of the revenue from projects that generated 10 million won or more came from the 70,000–150,000 won price range.
- Successful projects did not focus on a single price range butcreated a “ladder-type structure.”
💡 Key Points
Funding rewards prices designed as a “ladder-style structure” that offers options ranging from low to high prices. Create tiered options ranging from 10,000 to 50,000 won—which allows people to participate without hesitation—to the 70,000 to 150,000 won range, which accounts for a high percentage of sales, and the 150,000 to 300,000 won range, which increases the average transaction value. In addition, add price incentives such as early-bird offers and booster coupons to encourage quick payments from those who signed up for notifications.
4. Product Detail Page (Story): Is Using High-Resolution Images Alone Enough?
Misconception 8: Is it enough to just include high-resolution images on the product detail page?
📊 The Truth Revealed by Data
- 95%of projects that raised 10 million won or more used GIFs on their product detail pages.
- Of these, 85%placed the GIF at the beginning of the page.
💡 Key Points
It’s a good idea to use a GIF at the beginning of your funding detail page. Create a GIF featuring the most compelling scene—one that allows supporters to immediately understand the product’s features and how it’s used the moment they first view the page— , create a GIF of the most compelling scene and place it at the top.
Misconception 9: Isn’t it better to showcase as many product benefits as possible?
📊 The Truth According to the Data
- In 48%of high-revenue project stories, the key benefits were condensed into two points.
- Conversely, a pattern emerged where projects with lower sales tended to highlight three or more key benefits.
💡 Key Point
On the funding details page, it’s best to select the two most important key benefits and highlight them. If there are too many benefits, it actually dilutes the core message. First, decide on the two things you want supporters to remember most, and then present them in a way that’s easy to grasp at a glance—such as a comparison chart or statisticsto convey the product’s unique selling points more quickly.
Click here to view the 4-step story structure for successful projects
Frequently Asked Questions (FAQ)
Q. What kind of ads do you recommend for launching soon?
A. We recommend running targeted ads as a baseline to generate a steady flow of new visitors, and then adding display or push ads when needed. You can find more detailed product recommendations in our “Launching Soon” ad guide.
Q. Where do I start with wadiz ads?
A. You can set up Targeted Ads in the Biz Center, and Display and Push Ads in the Ad Center. Please refer to the content below for setup guides for each ad type.
Q. When should I launch a campaign for “launching soon,” and how long should I run it?
A. According to our data, the failure rate was lowest—at 7.2%—when campaigns ran for 21 to 25 days. If you end the campaign early (10 days or less), the failure rate increases, so plan to run it for at least 2 to 3 weeks.
Q. How can I increase the number of notification sign-ups as we approach the date when we will launch soon?
A. First, set a quantifiable goal—such as “1,000 notification sign-ups”—and create a plan to achieve it. Key strategies include: 1) using ads that are launching soon to gather sign-ups, 2) offering incentives like free gifts through sign-up events, and 3) maintaining anticipation all the way through to the actual funding payment by sharing updates on the production process and benefits via News posts. You can find more details in the content below.
If you reconfigure these four elements—launching soon, ads, Rewards, and the campaign page—based on data, the path to success will become surprisingly clear. Instead of relying on vague guesswork, trust the power of proven data! Starting today, even if you fine-tune just one small detail, the response from supporters on the day funding is launched will be completely different.
Start with wadiz. Just Start on wadiz.
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