Wadiz Success Story: Dreame Pet Air Purifier
Last Updated: August 25, 2026
The pet category on Wadiz, Korea’s go-to platform for market testing, has seen steady growth, with the number of project launches rising continuously. Riding this momentum, Dreame’s pet air purifier ran two back-to-back funding rounds on the platform—raising 107.58 million KRW in its initial launch, followed by a follow-up campaign that secured 70.9 million KRW. This article explores the current trends in Korea’s pet market, how these trends are reflected in Wadiz’s pet category, and exactly what strategies Dreame employed in each of its two campaigns to win over supporters.
01. What’s Happening in Korea’s Pet Market Right Now
Korea’s pet-related industry has been growing for years—and one of the clearest signs of this shift was seen in stroller sales. According to Gmarket data reported in 2024, pet strollers accounted for just 33% of total stroller sales in 2021, but that figure climbed to 57% by 2023—overtaking baby strollers for the first time. That trend has not slowed since: according to the latest 2025 government survey, Korea’s cumulative registered pet population reached 3.68 million, up 5.3% from the previous year.
The “humanization” of pets—treating them as family members rather than animals to be managed—continues to reshape consumer spending habits. Households are opening their wallets wider, with monthly spending on pet care taking up a significantly larger portion of their daily budgets.
There’s a Korean saying that’s become common lately—roughly, “I’m the only one without a pet”—because these days, about one in three households in Korea shares a home with a pet. That growing base of pet owners is also spending more on everyday products and services that make day-to-day pet care easier.
On top of that, pet tech is emerging as a powerful new growth driver. Global Market Insights projects that the global pet tech market will grow from USD 19.1 billion in 2026 to USD 52.9 billion by 2035, representing an annual growth rate of 12%. High-tech solutions are moving beyond novelty gadgets that people try once, transforming instead into essential daily devices that automatically manage a pet’s well-being.
02. What Wadiz’s Pet Category Reveals
Trend reports alone don’t answer the question a maker actually has: Is this category worth launching right now? Whether backers respond to a pet-category campaign is something you can only truly see within Wadiz itself.
Over the past year (August 2025–July 2026), Wadiz’s pet category has launched between 17 and 36 new projects per month. The most notable aspect is the recent trend: monthly launches rose from 20 in May to 28 in June and then to 33 in July—marking two consecutive months of growth. This signals that makers’ interest in the pet category has been gaining momentum recently.
| Month | Projects Launched | Average Achievement Rate |
|---|---|---|
| May 2026 | 20 | 403% |
| June 2026 | 28 | 1,432% |
| July 2026 | 33 | 1,567% |
What’s worth paying attention to isn’t the number of launches—it’s the success rate. The month with the lowest success rate averaged 403%, while the highest reached 1,999%. This demonstrates that the pet category has a solid foundation of market demand.
The real challenge, however, lies elsewhere. With dozens of projects already competing every month and an already high average success rate, simply assuming “it’s a pet product, so it’ll probably do fine” isn’t enough to stand out. Supporters have likely already seen several similar pet products come along. So succeeding in this category depends far less on simply offering a pet product, and far more on how clearly you can communicate what makes this product different from every other pet product out there. The next section looks at exactly how Dreame addressed this challenge across two separate campaigns.
03. How Dreame Succeeded Twice on Wadiz
The Dreame Pet Air Purifier AP10 raised 107.58 million KRW from 509 backers in its first campaign in June 2026, then secured 70.9 million KRW from another 210 backers during its follow-up campaign at the end of July.
How did the same product reach its goal twice? A closer look at the actual campaign copy reveals three strategies layered on top of one another.
| Round | Dates | Funding Amount | Supporters |
|---|---|---|---|
| 1st Round | June 4 – June 18, 2026 | 107.58 million KRW | 509 |
| Encore | July 27 – August 7, 2026 | 70.9 million KRW | 210 |
Strategy 1: Solved a problem competitors hadn’t
The story opens with a question: “Why did your existing pet air purifier become useless in the face of your own pet’s hair?” It highlights a problem common to existing products—once pet hair clogs the filter’s air intake, purification efficiency drops sharply, no matter how expensive the filter is. The phrase “even an expensive filter ended up useless” speaks directly to a frustration that anyone who has owned a pet air purifier has likely experienced.
Dreame’s solution was to separate “hair collection” from “air intake” in the design itself. While existing products stop working once clogged with hair, Dreame’s dual-path design channels hair downward while purifying air from above. Instead of merely highlighting the problem, the campaign immediately shifts to explaining how the product was engineered differently.
The story confidently asserts that Dreame’s technology solved the hair-clogging problem that conventional products couldn’t. But it doesn’t leave that claim as mere words—it publishes the actual test report (CADR figures) from a certified national testing institute, backing up its superior performance with verifiable numbers. Instead of relying on brand recognition, it chose to prove its point with data.
Strategy 2: Eliminated every reason to hesitate, leaving only reasons to buy
This project ran twice—a first round followed by a follow-up—with the follow-up story emphasizing that this would be the final chance to get the Dreame Pet Air Purifier on Wadiz with those specific benefits. By making it clear that these special terms would expire once the campaign ended, the story effectively created a sense of urgency, convincing anyone thinking, “I can always buy it later,” that this was their best—and only—remaining opportunity.
At the same time, it avoided vague feature lists. Instead, it presented the features as four clear, distinct points: a transparent design that lets you see inside; a high-performance 5-layer filter; real-time remote control mode; and a triple hardware safety system. Each point was crafted so that its core value was immediately clear in a single sentence.
Ultimately, this project combined a strong sense of urgency with crystal-clear benefit messaging—leaving hesitant supporters with virtually no reason to delay their decision.
Strategy 3: Built trust through total transparency
The maker candidly shared their true motivation for coming to Wadiz: “The Dreame AP10 is already complete, but Korea doesn’t yet have a clear standard for a ‘pet-specific air purifier.’” Instead of treating Wadiz as just another sales channel, they positioned it as a shared journey to test whether the product truly suited Korean pet owners and to build a stable supply chain based on real feedback. This upfront honesty resonated deeply with supporters, making the project feel approachable and giving backers a compelling, authentic reason to participate in the funding.
It didn’t stop there. The campaign also disclosed exactly how the funds raised would be used—from import costs, local customer support, and product upgrades to platform fees. Shipping logistics were handled with the same radical transparency, detailing the carrier, shipping dates, options for remote areas, and filter delivery notices right from the start.
By laying out the funding rationale, financial breakdown, and logistics so transparently, the story continually reinforced one core message: “We are validating a market together.” Ultimately, this project built deep trust not just through clever marketing copy, but through the sheer depth and honesty of the information shared upfront.
04. Takeaways for Global Makers
- The pet category is one where demand is already proven relative to its barrier to entry. The question isn’t “will a pet product do well,” but “what differentiated message will you bring to this category.”
- Identifying a pain point specifically—not vaguely—and then demonstrating the design or technology that solves it builds trust quickly. Whenever possible, back it up with verifiable evidence, such as certified lab test data.
- If you’re running a follow-up campaign or a relaunch, present your benefits as a few key points rather than a long, vague list—this shortens the decision-making process for hesitant backers.
- Complete transparency regarding logistics and how funds are used is the most effective way to build trust with supporters.
05. FAQ (Frequently Asked Questions)
Q. What is an Encore Project?
A. An encore project allows a Maker to relaunch a project featuring a product that has already been successfully launched. It is classified as a pre-order project, not a first-time funding project.
Makers typically choose an encore when:
- The first campaign performed well, and there is clear additional demand.
- Supporters requested more options (colors, bundles, price tiers, etc.).
- The Maker wants to optimize rewards and pricing based on real supporter feedback.
Q. If delivery is delayed beyond the date stated in the story—such as the “expected ship start” date—what is the Maker’s obligation?
A. If delivery is delayed beyond the date you stated in the Story, your obligation is to proactively inform Supporters and provide ongoing updates. Unexplained delays damage supporter trust and may trigger refund requests once the original deadline passes.
If the schedule cannot be met, you should:
- Post a News Update explaining the reason, the revised schedule, and what stage you are currently in (production, packing, handover to the courier, etc.).
- Answer questions transparently in the Community so that Supporters aren't left in the dark.
- Continue to share updates on production and shipping after the funding campaign ends until all rewards have been shipped.
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.