Your Complete Guide to the Wadiz Crowdfunding Process

와디즈

Last Updated: August 26, 2026

Wadiz is South Korea’s leading reward-based crowdfunding platform, and the success of a Wadiz campaign ultimately hinges on four key decisions:the funding goal, reward design, campaign story, and settlement plan.

As long as you get the first three right before launching your project, the fourth—settlement—will naturally fall into place once the project is successful. This guide will walk you through these four steps in order, distilling the most essential takeaway from each of our in-depth guides, so you can see the entire process at a glance and understand exactly where you currently stand.

Overview of the Four Stages

Stage	Timeline	Key Decisions You Need to Make
1. Target Amount	Before submitting the project	What is the minimum amount actually needed to complete this project?
2. Reward Structure	Before Submitting Your Project	What do supporters get? How many ways are there to get them to say "yes"?
3. Crafting the Story	Before the project launches	How can you prove that this is genuine and worth supporting today?
4. Settlement	After the project launches	When and how exactly will the funds be deposited?

Stage 1: Setting Your Target Amount

Your target amount isn’t the amount you hope to raise—it’s the minimum amount you actually need to execute the project. Whether the project succeeds depends entirely on whether you can cross this threshold by the deadline.

Why This Number Itself Is So Important

Setting your goal too high makes it difficult to reach—you may end up with no successful payments processed by the time the campaign ends.
If you set your goal too low, you may end up with less funding than what’s actually needed to produce the rewards.
Your achievement rate (funding percentage) will be displayed to backers throughout the project—if your goal is set too high, even if the amount raised is substantial, it may appear as a discouragingly low percentage, which could affect new backers’ willingness to join.

What This Number Should Actually Include

Your target amount needs to cover much more than just production costs:

Category	Covered Content	Calculation Method
Production Costs	Cost of producing the reward product	Unit Cost × Minimum Order Quantity
Shipping Costs	Shipping rewards to backers	Unit cost × minimum order quantity
Packaging costs	Cardboard boxes, cushioning materials, stickers, etc.	Cost per unit × Minimum order quantity
Labor costs	Labor required for operational tasks	Estimated based on specific circumstances
Contingency Fund	Defective products, rework, and unforeseen circumstances	Approximately 20% of production costs
Wadiz service fees	Platform usage fee + payment settlement fee	See the fee schedule

Target Amount Calculation Formula

Target Amount ÷ Number of Project Days = Daily Amount to Raise
Example: Goal of 1 million KRW ÷ 30-day project period = 33,333 KRW per day

If this daily figure feels manageable to you, then your goal is likely just right. If it feels too stressful, lower it slightly; if it feels too easy, consider raising it slightly.

💡 Tip: The target amount can be set as low as 500,000 KRW and as high as 100 million KRW.

Phase 2: Design Your Rewards System

Two projects with the same product, nearly identical copy, and similar traffic can end up with vastly different total fundraising amounts—and the reason often lies in how the reward structure is designed. The rewards page is the key factor that determines whether backers will actually pay, how much they’ll pay, and how confident they feel when making a payment.

Offering many options isn’t the goal—meeting backers’ needs is

Even for the same product, you can offer different options depending on who the buyer is and why they’re buying: early-bird tiers for early supporters, single-item packages, two- or three-item bundles for easy sharing, gift boxes, and so on. We recommend setting up about 6 to 8 options. Projects with three or fewer options can easily make backers feel like “none of these really suit me,” leading to lost support.

A low entry threshold and a high price ceiling are both essential

Among projects that raised over 10 million won, the median price for the lowest-priced reward was approximately7,000 won, and86% ofthese projects also offered rewards priced at 100,000 won or higher. In contrast, among projects that failed to meet their goals,only about 50%offered high-priced rewards in this range. Designing a reasonable reward system,lowers the barrier to entry for first-time buyers with affordable prices, while increasing the average order value per backer through bundle deals or higher-tier rewards.

Category	Poor design	Well-designed
Number of Options	Only 1–3 core products	6 or more options, categorized by usage scenarios
Price Range	Concentrated at a single price point	Tiered from low to high (price tiers)
Bundle options	Single-item options only	Two-piece sets, three-piece sets, gift box sets
Top-tier	No high-price rewards	Additional Perks or Bundles

Three Effective Reward Structures

Early Bird Tiers—Divide the same product into multiple tiers based on discounts and quantity (Super Early Bird → Value Early Bird → Early Bird) to attract orders during the initial launch phase.
Bundles (N-piece sets)—Discount rates increase as the purchase quantity rises; this is particularly effective for consumable categories such as cosmetics and food.
Bundles with Stacked Perks—Each tier adds an additional perk, making this suitable for digital products and categories with low marginal costs.

Stage 3: Write Your Project Story

On Wadiz, the “story” is equivalent to your product detail page—but Wadiz backers aren’t looking for a bargain; they’re carefully evaluating whether your product is worth investing in. The mission of the story is to make that decision easier.

Crowdfunding vs. Pre-sales: Different Concerns to Address

The focus of your story will vary depending on the project type. Standardcrowdfunding (Funding)projects typically involve early-stage products, so the story needs to address concerns about the product’s feasibility and the creator’s credibility (“Can they really pull this off? Can I trust them?”).Pre-orderprojects, on the other hand,offer exclusive or limited-edition perks, so the story needs to address questions regarding value and speed (“Is it really a better deal to buy through Wadiz? Will I receive it as soon as possible?”).

Project	Crowdfunding	Pre-order
Key Information	"This product is innovative"	"This price/reward is exclusive to Wadiz"
Tone	Anticipation, Persuasiveness	Sense of urgency, practical value
Supporting Evidence	Technical expertise, R&D process	Sales Records, Customer Reviews
Shipping	Estimated Time Frame	Specific Date of Firm Commitment

▶️ Crowdfunding vs. Pre-order: Find the Type That’s Best for You

The Four Essential Elements Every Story Must Have

When writing your Wadiz project story, be sure to include the following four core elements:

Title—Place keywords that clearly identify the rewards at the beginning of the title. The wording should be natural and not exaggerated.
Key Features—Describethe benefitsuserswill receive, rather than simply listing technical specifications. For example: “We use highly elastic materials” → “Allows for greater freedom of movement and all-day comfort.”
Reward Breakdown—Clearly explain exactly what’s included, what options are available, and whether there are any Wadiz-exclusive perks.
Creator Introduction—Explain “why I created this product” rather than simply listing credentials. Backers support the creator themselves, not just the product.

Pre-launch Checklist

Finally, before submitting your Wadiz project story, please confirm the following four principles.

Separate text and images—Enter descriptive text directlyintothe story editor instead of embedding it in images or GIFs.
Align the entire text to the left.Most backers read on their phones, and centered text often appears disorganized when translated into Korean.
Double-check the AI-translated version before publishing and confirm that the currency display is correct.
Check your splash screen message, unique selling points, and trust factors to ensure they answer the following questions in order: What is this? Why is it good? Can I trust it? Why should I support it now?

Phase 4: Final Settlement

Settlement is divided into two stages—preliminary settlement and final settlement—and the payment ratio for each stage depends on your project type and the final settlement amount.

Final Settlement Amount	Preliminary Settlement	Final Settlement
Less than 10 million KRW	80% of the final settlement amount (after deducting handling fees)	The remaining amount after deducting refunds and other fees
10 million KRW or more	60% of the final settlement amount (after deducting service fees)	The remaining amount after deducting refunds and other fees

For presale special bundle/limited edition projects, regardless of the amount, a 60% advance settlement rate applies. An additional advance settlement service fee of 3% of the final settlement amount (excluding VAT) will be charged, and a separate application is required.

Who Pays You: Stripe or PingPong

Which payment provider processes your settlement funds—as well as how exchange rates and withdrawal fees are calculated—depends on whether you use PingPong Payments or Stripe for settlement.

PingPong Payments—calculated usingthe USD exchange rate on the day of the transfer; can be withdrawn in local currency; withdrawal fees vary by country (e.g., 0.4% in China).
▶️ How to Sign Up for PingPong Payments
Stripe—Calculatedusingthe USD exchange rate on the date the settlement statement is issued; funds are received within 1–2 business days after payment; suitable for overseas creators outside of China.

Payment Schedule

Preliminary Settlement Statement: Issued within 5 business days after the project ends.
Final Settlement Statement: Issued on average within 12–16 business days after shipment is complete and the 15-day refund period has ended.
Payment Cycle: Settlements are processed weekly—projects for which statements are issued Monday through Friday will be paid the following Wednesday (KST).
Refunds are deducted only from the final settlement, not the preliminary settlement—therefore, accurate product descriptions and clear communication regarding shipping will effectively protect the amount you ultimately receive.

Frequently Asked Questions (FAQ)

Q. Can I change the funding goal after the project goes live?

A. The funding goal can only be modified before the project goes live; it cannot be changed afterward. Please be sure to review it carefully before the official launch.

Q. My product isn’t very expensive—can I still set a reward tier above 100,000 KRW?

A. Yes. Even if the price of a single product is low, you can create higher-priced reward tiers by offering two-packs, three-packs, longer-term bundles, gift sets, or additional perks. However, we recommend first considering whether your product is the type that supporters would have a reason to purchase multiple units at once.

Q. When writing my story, what kinds of expressions should I avoid?

A. Yes. Please write your story in accordance withthe advertising review guidelines. Wadiz reviews and monitors story content based on these guidelines and may request revisions for content that does not comply with the standards.

Common reasons for revision requests include:

False or Exaggerated Statements
Misleading Statements
Inappropriate comparisons
Derogatory statements
Unauthorized use of others’ copyrighted content
Unverifiable claims, such as “world’s first,” “Korea’s first,” “Korea’s only,” “world’s only,” or “original”
Other claims regarding the efficacy of products or services that were not verified during the requirements review stage

Q. If there are refunds, will the settlement amount I receive be reduced?

A. Yes—it will be reduced by the amount of the refund. Since refunds are deducted during the final settlement, you will first receive the full preliminary settlement amount, and the refund amount will only be deducted during the final settlement. To minimize refunds, please write accurate and detailed product descriptions, carefully check the condition of the products before shipping, and clearly inform backers of the shipping schedule.

📌 View detailed guides for each crowdfunding stage

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