Do We Really Need to Mention “Launching Soon”? 6 Myths and Truths About “Launching Soon”
Updated: September 3, 2026
It's helpful for people like this
- Maker doesn't know how many days to set the opening date
- Maker is worried about the first day of opening
- Maker is thinking about opening funding right away after skipping the opening schedule
You'll find out when you read this
- How the funding results will vary for each scheduled opening period
- When do notification applications actually get together
- How to convert the number of notification applicants into sales
"Scheduled to open, do I have to do it? How many days would be good?" It's one of the questions that our makers are most curious about. Wadiz Open is a period of gathering notification applicants before opening funding. Before opening the main funding, it is not a trailer that hangs for a while before the opening, but it is a section where supporters to pay for on the first day of the opening are gathered in advance, Having an open schedule to secure supporters interested in my project in advance is advantageous for successLet's do it. We'll analyze 4,000 projects we've done in the past year to unravel the misunderstandings and truths related to the scheduled opening!
📋 Get a glimpse of misunderstandings and truths related to the planned opening
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#
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Misunderstanding
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Truth
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1
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If the product is good, you can skip the scheduled opening | The project that was scheduled to open raised 5 times more funding than the project that was not. |
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2
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The longer the opening is scheduled, the more notification applications are accumulated | The performance was the best when I was doing it for 15 to 21 days. |
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3
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You can adjust the schedule after you start | It's impossible to change the schedule when the opening date is revealed |
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4
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Notification applications are concentrated right before the opening | About 35% of applications are gathered at the beginning of the opening and 20% at the end of the year, but it depends on the project |
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5
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You can start the commercial after opening the main fund | Advertisements that collect notification applications and advertisements that make payments have different purposes |
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6
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I don't have any news to write about during the scheduled opening period | The news is a free channel where I can tell my story directly to notification applicants |
2. Part 1. What to decide before you start
Misunderstanding 1. If the product is good, you can skip the opening schedule
Truth: The scheduled opening is optional, but the results of the skipped project and the one we worked on were significantly different.
It's not mandatory to open. You can also open a main fund right away. However, only 8% of the projects were actually skipped.
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Sortation
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Number of projects
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Central funding amount
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the proportion of more than 10 million won
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an average supporter
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Scheduled to open
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3,632 cases (92.0%)
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2.56 million won
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28.3%
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211 people
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Not scheduled to open
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316 cases (8.0%)
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470,000 won
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2.5%
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26 people
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If you skip the opening schedule, you will start with zero people to sing on the first day of the opening. The initial payment speed also leads to the exposure of rankings and recommendations, so the starting line itself is different.
💡 However, it is hard to say that this difference is all due to the planned opening. The more prepared the project, the more likely it is to proceed with the opening schedule, so please read it closer to "Design properly prepared projects from the opening schedule," not "If you turn on the opening schedule, it will be five times more."
Misunderstanding 2. The longer the opening schedule is scheduled, the more notification applications accumulate
Truth: The performance was highest in the 15-21 period, and it didn't go any higher even if it was longer.
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Scheduled opening period
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Number of projects
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Central notification applicant
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Central funding amount
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more than 10 million won
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4~7 days
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845 cases
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142 people
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620,000 won
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3.8%
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8th to 10th
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522 cases
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191 people
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900,000 won
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9.4%
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11th to 14th
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960 cases
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506 people
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3.16 million won
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29.4%
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15th to 21st
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1,069 cases
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1,128 people
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10.64 million won
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52.0%
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22~30 days
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232 cases
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1,221 people
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8.64 million won
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46.1%
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The number of notification applicants increased a little more in the 22nd-day section, but the funding amount and the proportion of more than 10 million won were rather low. This seems to be because the burden of advertising costs and new news management increases as the period increases.
You can set the opening schedule for a minimum of 7 days and a maximum of 25 days. If it's your first project, set it on the 14th to 21st, and check if you have an advertising budget and a new news plan to fill that period.
Misunderstanding 3. You can adjust the schedule after it starts
Truth: You can't change the schedule when the scheduled opening is revealed.
I've received 334 questions in WAi in the last 90 days saying, "I'm in the process of opening and I want to change the main funding date." However, it is impossible to change the schedule after the opening scheduled disclosure begins.
Please confirm these three things together before we start.
- Scheduled opening date and time
- Date of opening of the main fund — After the end of the scheduled opening
- End date of main funding — If you are participating in a special exhibition, calculate it with the end date of the special exhibition
The story can be modified up to 10 times through AI review requests even after the final approval. On the other hand, the schedule can't be reversed once it's released, so it's safe to fix it in order of schedule → story. Check out what to include in the upcoming story as well.
3. Part 2. How to operate the scheduled opening period
Misunderstanding 4. Notification applications are concentrated right before opening
Truth: More than a third of notification applications occurred in the early stages of opening.
If you look at the timing of the notification application for the project, which was scheduled to open from the 10th to the 21st, it was distributed like this.
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25% in the beginning
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25~50%
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50~75%
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Last 25%
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34.5%
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22.1%
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22.7%
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20.8%
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In particular, 8.4% of the total occurred on the first day of the scheduled opening. If you open the opening schedule and start advertising and promotion a few days later, you just let go of the most responsive section.
💡 Tips for implementation: Please start SNS, acquaintance sharing, and advertisement at the same time in time for the scheduled release of the opening, and post the first news on the day of release or the day after.
Misunderstanding 5. You can start the advertisement after opening the main fund
Truth: The open advertisement and the main funding advertisement have a different purpose and are structured to continue using the material.
The most common questions about the planned opening of WAi were advertisements and budgets (1,043 cases). The roles of the two sections are divided like this.
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Sortation
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Scheduled to open
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Main Funding
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Goal
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Securing notification applications
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Switching payments
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Message
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What, why, now, benefit of notification application
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Open, limited benefits, and closing are imminent
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Material operation
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Select two types of high efficiency after three to five tests
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Step-by-step variations of the two verified types
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If you hand over the materials that were well received at the scheduled opening to the main fund, you can save time to test the new materials from scratch. The standards for operating advertisements can be found in more detail in seven ways: misleading and truthful advertisements.
Misunderstanding 6. There is no news to use during the scheduled opening period
Truth: News is the only channel that can reach notification applicants directly.
There is no separate message sending function for notification applicants. You need to post a new news to get a notification. Many of the 543 new news questions that came into WAi were "I don't know what to write".
Divide it like this based on the 14th to the 21st.
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Point
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a new topic
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On the day of the release
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Introduction to the project + Guide to the benefits of applying for notification |
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the beginning
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Behind the scenes / Why did you make this product |
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the middle of the road
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Rewards Configuration Revealed + Early Bird Announcement |
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the second half
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Reminders of benefits for notification applicants only |
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D-1
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Open time guide + first day benefit |
The number of projects (452 cases) that operated booster coupons together was 830 central notification applicants and 6.2 million won in central funding, which was higher than the projects (342 people, 1.89 million won) that were not issued. It's before the new news to create a "reason to apply for notification to receive it." Check the discount range of booster coupons and the criteria for determining the minimum payment amount.
frequently asked questions
Q. How many people should I target for notification applications?
A. Please reverse the target funding amount. The central funding amount by the size of the notification applicants was as follows. If you're aiming for 10 million won, 1,000 people is a tipping point.
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a notification applicant
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Central funding amount
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the proportion of more than 10 million won
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100 to 299 people
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740,000 won
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2.2%
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300 to 499 people
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1.96 million won
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9.6%
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500 to 999
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4.74 million won
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24.3%
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1,000 to 2,999 people
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15.92 million won
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72.3%
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More than 3,000 people
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73.25 million won
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97.8%
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Q. Can the story scheduled to open and the main funding story be the same?
A. The purpose of the story is not to pay, but to request a notification. Rather than detailed specifications, please place what, who, why now + notification application benefits at the front.
Q. When should we set the opening date?
A. In the data, the 15-21 period showed the highest performance. The central funding amount was 10.64 million won and the proportion of more than 10 million won was 52.0%. If it's your first time, set it as the 14th to 21st.
Q. Where can I set the opening schedule?
A. Set it on the maker studio schedule menu. You can set it up after the final approval. We cannot change the schedule after the opening schedule is released, so please confirm the main funding opening date and the end date together before the start.
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