Wadiz Funding Advertisement Execution Guide
Last Updated: September 8, 2026
What You'll Learn in This Article
- The role each ad type plays: target, display, and push
- How projects that used ads actually performed
- Which ads work best at each funding stage—pre-launch, early, mid, and final days
Building a great project is important, but so is giving it the chance to be seen by more people. Wadiz ads don’t leave it to chance for supporters to stumble upon a project—they put the project directly in front of the right people, creating opportunities for notification sign-ups and payments.
In fact, 93% of projects that raised over 10 million KRW used targeted ads, and projects that ran ads generated approximately 17 times more revenue on average than those that didn’t. So when—and which—ads should a creator use? This guide walks you through how to tailor your ad strategy to the goals of each funding stage.
1. The Three Types of Wadiz Ads
For a maker running ads for the first time, the terms—target, display, and push—can seem complicated. Looking at each one through a single lens makes it simple: who does this ad show the project to?
Target ads attract new, interested users from outside Wadiz. Display ads help supporters already browsing Wadiz discover the project. Push ads deliver updates directly to supporters who have already shown interest. Here’s how the three ad types compare in terms of placement and timing.
| Ad Type | Placement | What It Does | When to Use It |
|---|---|---|---|
| Target Ad | Facebook, Instagram | Uses Wadiz visit, notification sign-up, and payment data to show the project to people likely to respond. |
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| Display Ad | Wadiz app and website (Main Content, Multi Content, Pre-launch Package, Funding Package, Multi Board, App Main Pop-up, etc.) | Places the project as a banner or card along the paths supporters naturally browse, increasing the chance of discovery. |
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| Push Ad | Wadiz app notifications, KakaoTalk channel | Sends ad messages directly to supporters who have opted in to receive marketing messages. |
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2. Ad Execution Rate vs. Average Amount Raised
Looking at actual projects, those that used ads more actively performed better. Projects that raised 10–30 million KRW had a higher execution rate across every ad type than projects that raised less than 10 million KRW, and their average amount raised was about 10 times higher.
| Category | Group A (under 10 million KRW) | Group B (KRW 10–30 million raised) |
|---|---|---|
| Target (Meta) ad execution rate | 36% | 93% |
| Display ad execution rate | 10% | 41% |
| Push ad execution rate | 8% | 33% |
| Average GMV | KRW 1.75M | KRW 17.6M |
The number of ad types used in combination also made a difference. The more ad types a project combined—two or more—the higher its funding tended to be.
| Total Number of Ad Types | Group A Share (under KRW 10M) | Group A Average | Group B Share (KRW 10–30M) | Group B Average |
|---|---|---|---|---|
| None | 58.90% | KRW 0.63M | 3.30% | KRW 15M |
| 1 type | 30.70% | KRW 3M | 47.20% | 17 million KRW |
| 2 types | 7.70% | KRW 4M | 27.50% | 17.6 million KRW |
| All 3 types | 2.80% | KRW 5.1M | 22.00% | 19 million KRW |
Ads do more than just raise funds. They generate data on which supporters respond to a project and which copy and images capture their attention—data that becomes an asset for future success.
*Data covers projects that ended between January 2025 and June 2026.
3. Ad Placement Strategy by Funding Stage
When the ad budget is limited, when it’s spent matters just as much as how much.
- Pre-launch: Gather supporters willing to wait
- Right after launch: turn waiting supporters into paying customers
- Mid-funding: continue to attract new interested users
- Final days: Give hesitant supporters a reason to join
Here are the core goals and ad mixes for each of these four stages.
| Stage | Core Goal | Base Ad | Additional Ads |
|---|---|---|---|
| Pre-launch | Build notification sign-ups | Targeted Ad | Pre-launch Package · App Push |
| Early Funding | Secure early payments and build momentum | Targeted ads | Main Content · App Main Pop-up · Push |
| Mid-Funding | Generate new interest and re-engage | Targeted ad | Multi-Content · KakaoTalk Push |
| Final Days | Drive final payments | Targeted ads (retargeting) | Funding Package · Push · Coupon |
1) Early Funding: Building Momentum and Converting First Payments
Once a project has gathered enough supporters before launch, the next step is to turn that interest into actual payments. Whereas the pre-launch message was “launching soon,” the post-launch message should give people a reason to join right away—“launching today,” “limited-time early bird perks,” “available only now.” At this stage, it helps to shift the focus of your ad creative from a message that collects notification sign-ups to one that drives actual payments.
[Additional ads to consider]
- Want to showcase the project to many supporters on launch day? Use “Main Content” and “App Main Pop-up” under “Display Ads.”
- Want to notify waiting supporters directly about the launch? Use App and KakaoTalk push notifications.
- Want to encourage faster payments? Use a Booster Coupon —a discount coupon issued directly by the creator.
2) Mid-Funding: Continuing to Attract New Interest
As the momentum from the launch naturally wanes, traffic may slow down. Rather than pausing ads at this point, segment the audience into those who have already seen the project and those seeing it for the first time, and encourage payments from both groups. For those who have already seen it, highlight reviews, the funding progress, and perks—reasons to join now. For first-time viewers, highlight key features and usage scenarios—explaining why this project matters to them. Targeted ads should continue to run as the foundation at this stage.
[Additional ads to consider]
- Want to showcase the project repeatedly within Wadiz? Use “Multi Content” under “Display Ads.”
- Want broader exposure along supporters’ browsing paths? Use “Multi Board” under “Display Ads.”
- Want to send another update about the project? Use App and KakaoTalk push notifications.
- A Booster Coupon can be used optionally at this stage.
3) Final Days: Reaching Hesitant Supporters One Last Time
For supporters who are interested but haven’t joined yet, the final days offer the last strong opportunity to reach them. Rather than adding new, lengthy explanations, it’s more important to clearly state why they should join now—such as “closing soon” or “last chance for this perk.” Targeted ads should continue to run as the foundation here as well.
[Additional ads to consider]
- Need a final push before the campaign ends? Notify interested, waiting supporters about the deadline via app push notifications and KakaoTalk push notifications.
- Want to highlight that the project is closing soon on Wadiz? Use the Funding Package under Display Ads. Running it starting three days before the campaign ends will display it with a “closing soon” label.
- Looking for the fastest way to drive final payments? Use a Booster Coupon. Issuing it 2–7 days before the campaign ends yields the highest payment conversion rate.
4. How to Set Up Ads and the Preparation Period
1) How to Set Up Ads
- Targeted ads: can be set up in the Biz Center
- Display and push ads: can be set up in the Ad Center (register in the following order: campaign setup → select product and schedule → set creative → schedule payment)
2) Preparation Period and Exposure Standards
- Preparation period: Request a review at least 3 business days before the target execution date
- Exposure and delivery standards
- Display ads: shown in one-day increments
- Push ads: Sent once at the specified time
5) Ad Payment Methods for Global Creators
Global creators who charge Biz Money canuse every ad product in the Ad Center and Biz Center, just like Korean creators.
- What is Biz Money? A prepaid payment method used to pay for ad products in the Wadiz Ad Center and Biz Center. It is managed by business registration number and can be used across funding, pre-order, and store projects.
- Global maker definition: a maker account whose registered business location is outside of Korea.
There are two ways to charge Biz Money.
| Category | Card Charge | Bank Transfer (International Remittance) |
|---|---|---|
| Payment Method | Credit or debit card that supports international payments | Bank Transfer |
| Supported currency | KRW | USD, CNH, HKD |
| How to apply | Charge directly in the Ad Center or Biz Center | Contact customer support for assistance |
| When it is reflected | Immediately | After the deposit is confirmed (on business days) |
| Best for | Small, immediate ad campaigns | Large charges that exceed a card limit |
| Receipt | Invoice Available | Invoice available |
💡Pleasenote the following.
- Global makers can only pay for ads using biz money. Postpaid payment (deducted from settlement) is not available.
- Bank transfers are supported only in USD, CNH, and HKD. Transfers in CNY or KRW are not possible.
- Instead of a Korean tax invoice, Wadiz issues a receipt in the form of an Invoice.
1) Charging by Card (Instant Charge)
- Log in to the Ad Center or Biz Center.
- Select [Charge Biz Money].
- Enter the charge amount in KRW and pay with a card that supports international transactions.
- The amount is credited to your Biz Money balance immediately after payment, and you can apply for ads right away.
※ Card payments do not support installment plans.
※ If the amount exceeds a single card transaction limit, use the bank transfer method below.
2) Payment via Bank Transfer (International Remittance)
STEP 1. Contact Customer Support. Send the information below to info@wadiz.kr. Providing all the details will speed up invoice issuance.
[Biz Money Bank Transfer Payment Request]
- Maker name (business name):
- Country of business registration / Business registration number:
- Wadiz Maker Account Email:
- Desired charge amount (in KRW):
- Preferred remittance currency (select USD / CNH / HKD):
- Invoice recipient email:
- Contact person’s name / phone number:
STEP 2. Receive the invoice. Once the Wadiz ad team confirms your request, they will send the invoice and remittance instructions via email.
STEP 3. Make the transfer. Transfer the exact amount and currency specified on the invoice. Mismatched amounts take longer to verify and correct.
STEP 4. wadiz confirms the deposit. Once the deposit is confirmed, the contact person will send a completion notice. (Processing takes place on business days, and confirmation times may vary depending on the remitting bank and currency.)
STEP 5. Check your Biz Money balance and run ads. After confirming the available balance in the Ad Center or Biz Center, you can apply for ads immediately.
FAQ (Frequently Asked Questions)
Q. How many days in advance should ads be requested?
A. It’s best to request review at least 3 business days before the target execution date. Display ads are shown in one-day increments, and push ads are sent once at the specified time.
Q. Can postpaid payment (deducted from settlement) be used?
A. No. Global advertisers can only use the Biz Money (prepaid) method.
Q. Can a bank transfer be made in CNY?
A. No. Bank transfers are supported only in USD, CNH, and HKD. KRW transfers are also not possible—KRW payments are available only via credit card.
Q. Can a tax invoice be issued?
A. For global creators, Wadiz issues a receipt in the form of an invoice instead of a Korean tax invoice.
Q. Can charged Biz Money be refunded?
A. A refund can be requested after every ad campaign has ended and settlement is complete. Amounts resulting from remittance fees or exchange rate differences are excluded from the refund.
Q. I received a payment (remittance) link that isn’t a wadiz domain—is it safe?
A. Wadiz sends remittance links through a global payment agency service, so the domain may differ from Wadiz’s own. That said, Wadiz invoices and remittance instructions are only sent via an @wadiz.kr email or a manager’s official channel. Never send money to an account or link received through any other channel—always confirm first with info@wadiz.kr.
Just Get Started on Wadiz.
Your step-by-step guide from preparation to successful funding—available now at the Wadiz Maker Center.