"Personalized Gifts" Instead of Standard Gift Sets… wadiz Reveals This Year’s Chuseok Gift Trends

Instead of a set of gifts, "My Style"...Wadiz Reveals This Chuseok Gift Trend

- White Jade Jewelry Over 400 Million...Attention is paid to 'heritage' with stories and scarcity such as traditional liquor and national heritage bricks
- Select 'wellness and home economy' products that value health care and convenience in life
- Until the 30th, 'Autumn Rich Warehouse'...It offers a variety of products ranging from Chuseok gifts to fall season products

 Wadiz (CEO Shin Hye-sung, www.wadiz.kr ) announced on the 10th that it analyzed the consumption trend of Chuseok gifts this year based on data from the "Autumn Rich Warehouse" special exhibition, which presents Chuseok gifts and autumn season products.

 As a result of the analysis, 'heritage', which values traditions and stories contained in ▲ products ▲ 'wellness', which focuses on daily health care ▲ 'home economy', which enhances the convenience and efficiency of life, was found to be a major trend. This shows that even in the familiar holiday gift market, products with differentiated stories and practicalities can discover new demand and confirm market potential.

 The most prominent keyword is 'heritage'. The jewelry collection, which has released domestic white jade stone with a modern design, has exceeded 400 million won and has the highest funding amount in the exhibition. In the food sector, "Grape Honey Alcohol," which contains 10 years of honey liquor research know-how, and Handmade Andong Soju, a limited 300 bottles made by a master, attracted attention. A funding project that reproduces Silla's national heritage as a brick also attracted attention. It is believed that the unique story contained in the product, such as long production know-how, cultural background, and scarcity of limited editions, led the supporter's choice.

 The demand for "wellness" to easily manage health in daily life has also been confirmed. Examples include "Vegette Fit," a high-content mixture of candy and organic vegetables using 100% Manuka honey, and "Sansam Baeyang Geunhwan" developed by oriental doctors. Even in holiday gifts, a consumption trend that considers health and convenience of consumption appeared.

 Home economy products that ease the burden of housework also stood out. Products that ease the trouble of cooking, storage, and cleaning, such as frozen sub-serving containers with more than 7,000 applicants for advance notification, induction pressure cookers exclusively for pot rice, and electric squeezes that can be used to clean bathrooms and windows, were evenly selected.

 An official of Wadiz said, "The trend of choosing according to the taste and lifestyle of those who receive holiday gifts is becoming clearer," adding, "Wadiz is a platform that can discover new products and ideas that have not yet been widely known and even check market potential through actual choices of supporters. We will continue to expand opportunities for supporters who want new discoveries and makers who showcase innovative products," he said.

 Meanwhile, the Wadiz "Autumn Rich Warehouse" will run until September 30th and will also provide coupons exclusively for special exhibitions.