Three Success Strategies from Studio Hongcha Maker, Which Successfully Secured Its First Funding Round with a Low-Budget wadiz Campaign

Updated: August 20, 2026

Use “Launching Soon” and “Ongoing” ads to
Studio Hongcha, which consistently attracted supporters throughout the funding period, 
Studio Hongcha Success Story

Don’t forget to take these with you!

• Set aside 40% of your ad budget: We didn’t spend it all before the campaign launched; we saved it for the funding period.
• Divide campaigns by objective: Pre-launch campaigns focus on sign-ups, while those during the funding period focus on payments. Different objectives call for different campaigns.
• Test it first with 40,000 won: We ran a small-scale campaign for two days before launching the 700,000 won campaign.

This is helpful for people like this

• Makers who feel frustrated when payments suddenly dry up midway through the funding campaign
• Makers wondering if they should spend their entire ad budget before the campaign launches
• Makers who need to showcase their skills first, such as those offering courses or e-books

Projects that progress steadily attract a steady stream of supporters from the phase before launching soon through to completion. This is because they effectively secured supporters interested in their project during the launching soon phase, continued to attract new supporters through ads after launch, and maintained communication with existing subscribers via News. Studio Hongcha Maker, which has successfully completed four rounds of funding for its stock image creation classes, used this very method to succeed in its first funding round. 

📋 Get all your questions about wadiz ads answered at a glance

Raise Over 10 Times Your Funding Goal with a Low-Budget Ad Campaign

Studio Hongcha Maker launched its first wadiz funding campaign with the “Stock Image Monetization Class.” With rewards ranging from 155,000 won to 425,000 won, this was by no means a low-priced project. 

However, by effectively managing wadiz app push notifications and targeted ads—from the “Launching Soon” phase through the entire funding period— they succeeded in attracting over 1,200 supporters and raising approximately 82 million won. 

Strategy 1. Advertising Budget: 60% for the “Launching Soon” phase, 40% during the campaign 

Studio Hongcha Maker ran both push notifications and targeted ads with a budget of about 1.5 million won as it was launching soon, attracting over 1,200 people who signed up for notifications. 
For app push notifications, they used the copy “Earn 5 million won a month from drawing, which started as a hobby 🫢”to target supporters interested in hobbies and monetization, using a phrase that made people want to click and piqued their interest.

But they didn’t stop there. Even after the funding campaign launched, they shifted the target audience from “Launching Soon” to “Checkout” and consistently ran the ads with a budget of 1 million won, successfully attracting new supporters throughout the entire campaign period. 
One day before the campaign launched, they added an ad with the copy “Stock Monetization Course Opens Tomorrow 🎉”to boost last-minute sign-ups.  

As shown here, by using compelling copy and images to appeal to your target audience—those likely to be interested in your project—from the “Launching Soon” phase through to the end, and running ads with an appropriate budget, you can achieve much better results and the desired impact. If you’re curious about the features of each wadiz ad product, check out the guide at the wadiz Ad Center.

Strategy 2. News: At Least One Update Per Week

Studio Hongcha Maker maintained continuous communication with supporters by posting one “News” update every 4–5 days, starting 16 days before the campaign launch and continuing through the closing date.

• 16 days before launch: <FREE Course Announcement>: This project faced a hurdle—the minimum Rewards price exceeded 150,000 won. To overcome this, the maker offered a free course before the funding campaign launched. It was a strategy to preemptively dispel any doubts about whether backers could trust the maker enough to engage in funding. This effectively resolved the maker’s hesitation about whether to sign up for notifications, quickly providing a trigger that turned sign-ups into actual payments. 
•  9 Days After Launch <GUIDE to Selecting a Package>:At a point when participation was slowing down afterthe funding campaignlaunched, they addressed the supporters’ main point of hesitation. They uploaded News to help supporters decide which of the three Rewards—155,000, 255,000, or 385,000 won—to choose. 

By consistently addressing supporters’ needs, answering their questions, and providing updates on the project’s progress through these News posts, they fostered close communication with supporters—which ultimately led to positive project reviews. If you’re curious about how to write News posts, feel free to refer to this guide.

Strategy 3. Rewards Design: Utilizing Super Early Bird Offers

Studio Hongcha Maker effectively designed their Rewards by utilizing the early bird feature and limited quantities. 

• The Basic Package, which had the lowest unit price, was divided into the Super Early Bird (155,000 won) and Early Bird (185,000 won) tiers. We limited the Super Early Bird—which was 30,000 won cheaper—to 200 units to encourage supporters to engage in funding quickly.
• We structured the “Together” package—which offers more benefits than the Basic package—in a similar way, but limited each to 200 units to make it even more appealing.
• Packages that included one-on-one coaching were limited to 25 and 5 units, respectively, depending on the Early Bird stage, and the Super Early Bird option was so popular that all 25 units were subject to funding.

Offering six or more rewards by leveraging early bird benefits is a tried-and-true method for successful funding. If you’re looking for ways to design rewards tailored to your project, check out our rewards design guide!

Frequently Asked Questions

Q. How should I allocate my advertising budget?

A. We generally recommend allocating 60% of your funding before the funding campaign launches soon and 40% while the funding campaign is active. 

Q. What discount percentage should I offer for early birds?

A. We recommend a structure where the discount rate decreases and the quantity increases with each tier. You can find more detailed information on appropriate discount rates for each tier in our related content.

Q. Should I create multiple Rewards even if I only have one product?

A. By utilizing single-item and set options, as well as early bird and benefit tiers, you can create a variety of Rewards even with just one product.

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