The Complete Guide to Integrated Campaigns for Self-Makers
Updated: September 9, 2026
The Complete Guide to Integrated Campaigns for Self-Managed Makers
Blackbird, Funding Festival, Seasonal Campaigns…
They’re open to everyone, but
the results depend on how well you prepare.
Don’t miss these!
- There are three types of slots for the integrated campaigns. Simply by issuing Booster coupons, you can secure top placement in the Booster section.
- If you schedulethe launch date to be within three days of the campaign start date, your chances of being selected for the Weekly or Theme Featured sections increase.
- When Booster coupons are designed with an effective discount rate of 8% or higher, their usage rate 3.5 times higher.
- To achieve results with a promotional campaign, you must consistently monitorcoupon availability and weekly themes throughout the entire campaign period.
1. How do wadiz’s integrated campaigns differ from category-based campaigns?
There are two main types of wadiz campaigns.
- Category Campaigns:Campaigns that showcase projects from specific categories, such asFood, Fashion, Beauty, Books, and Tech
- Integrated Campaigns:Large-scale campaigns where all projects participate together without category distinctions, such asBlackbird, FundingFestival, and seasonal campaigns
The most notable feature of an integrated campaign is its scale. Hundreds of projects participate simultaneously in a single campaign, and they receive intensive exposure—from the wadiz homepage to external marketing channels. This means the opportunities are significant, but it’s also easy to get lost in the crowd if you’re not prepared.
2. Here’s how the integrated campaign page is structured
There are more exposure opportunities within an integrated campaign page than you might think. Since multiple slots are operated in parallel and each has different selection criteria, we recommend carefully reviewing the application pagebefore participating.
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Account
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Exposure Requirements
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Self-Entry Availability
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Booster Account
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Automatically displayed when issuing Booster Coupons (ad display ends when coupons run out) | Direct access available ✓ |
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Weekly & Theme Featured Sections
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Selected based on alignment with weekly themes and proximity to the launch date (subject to change multiple times during the period) | The closer the launch date, the higher the selection probability ↑ |
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All Projects Section
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Displayed at the bottom of all projects participating in the special event | 100% guaranteed just for participating |
Participating ensures your project appears on the list, and
and the more you prepare, the more prominently your project will appear in the top slots.
3. Three Success Strategies for Self-Made Makers
① Schedule your launch date to be within 3 days of the campaign start date
The closer your launch date is to the campaign start date or the start of a specific week, the higher your chances of being selected for the Weekly or Theme featured sections. Additionally, the initial surge in traffic and campaign exposure will overlap, creating significant sales synergy. We recommend checking the schedule on the application page before applying and setting your launch date within 3 daysof the campaign entry date.
It’s also important to gather as many pre-launch notification sign-ups as possible. More than half of the campaign’s total sales come from users who signed up for notifications, and a surge of early purchases immediately after launch will work in your favor for future exposure.
| Things to Check | At the time of confirmation |
| ☐ Have you checked the special event schedule and slot conditions on the recruitment page? | Before applying |
| ☐ Isthe opening date within 3 daysof the campaign start date or the start of the week? | Before Applying |
| ☐ Did you begin encouraging users to sign up for notifications 3–4 weeks beforethe launch? | While preparing for the launch |
② Secure Top Exposure with Booster Coupons
You can automatically qualify for a Booster slot by issuing a Booster coupon. The most important criterion in coupon design is the effective discount rate.
- Effective Discount Rate Formula: Discount Amount ÷ Minimum Payment Amount × 100
- The 8% Rule: Coupons with an effective discount rate of 8% or higherhave a are 3.5 times higher than coupons with a lower rate.
- Timing Strategy: Use “72-Hour Limited-Time Coupons” for the first 72 hours after launch, and “Last-Minute Limited-Time Coupons” from D-7 to D-2 before the deadline. This can significantly boost purchases from supporters who were on the fence!
| Items to Check | At the time of verification |
| ☐ Isthe effective discount rate for the booster coupon 8% or higher? | Just before launch |
| ☐ Is the minimum purchase amount aligned with my Rewards price? | Just before launch |
| ☐ Are there plans to issue coupons valid for 72 hours immediately after launch or coupons with an imminent expiration date? | Just before launch |
How to Reach the Top of a Campaign Without Booster Coupons or Ads
③ Manage your project throughout the entire campaign
Since integrated campaigns run for an extended period, the results differ significantly between simply waiting after launch and actively managing the campaign. The Weekly and Theme sections are updated multiple times during the campaign period, so you can continue to create opportunities for selection by updating Rewards or reissuing Booster Coupons in line with weekly theme changes.
If you leave your Booster coupons unused until they run out, your Booster slot exposure will be turned off, so it’s important to periodically check whether your coupons have been used up.
| Items to Check | Time of verification |
| ☐ Does the current week’s theme for the exhibition align with my project concept? | Midway through the event |
| ☐ If the booster coupons have run out, have they been reissued? | Check frequently |
| ☐ If some time has passed since the launch, have you considered adding Rewards options or offering “limited-time” coupons? | Before the deadline |
4. Step-by-Step Implementation Checklist
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Timing
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Key Actions
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Related Accounts
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| Before applying for the promotional event | Check the schedule and slot conditions on the recruitment page + align with the launch date | Weekly & Theme Sections |
| 3–4 weeks before launch | Encourage users to sign up for notifications + Announce coupon benefits | — |
| 72 hours after launch | Issue a 72-hour limited-time Booster coupon | Booster Subscriptions |
| Midway through the event | Check the Weekly Theme + Rewards Updates | Weekly & Theme Sections |
| D-7 to D-2 Before Deadline | Issuing Coupons for Upcoming Deadlines | Booster Accounts |
5. Integrated Promotions: Did They Present an Opportunity for Self-Makers?
These are the actual results achieved by self-made makers who participated in the integrated promotional event.
 Blackbird Campaign · 62.9% of Conversions from the Campaign I’m a self-maker who participated in the Blackbird Campaign as my first project on wadiz. Out of the total payment amount of 9.14 million won, 5.75 million won (62.9%) came from campaign traffic. This is an example of how the campaign connected me with supporters I would never have met otherwise. |
 Korea’s First Gold Medal-Winning Honey Liqueur Funding Festival Campaign · Campaign Conversion Rate: 44.1% The average conversion rate from curated campaigns for self-run projects is 13.1%. This project achieved 44.1%, which is 3.4 times the average. This case demonstrates that results can vary depending on the level of preparation, even within the same curated campaign and exposure environment. |
 Constellation UV Deodorizer + Sterilizer THE HIGH-END Featured Collection · Conversion Rate from Featured Collection: 54.5% After participating in THE HIGH-END Special Feature, 54.5% of total sales came from traffic generated by the feature. This is a case where the special feature served as a substitute for brand awareness; the less well-known a product is, the greater the impact of exposure through a special feature. |
Although the categories and campaigns differed, they all achieved meaningful results in the campaigns thanks to one common factor: they were well-prepared self-makers.
The Integrated Campaign is the platform where wadiz attracts the most supporters. For self-makers, it’s an opportunity to reach far more supporters than usual—but if you participate without preparation, it’s an opportunity you’ll simply let slip by.
The key to ensuring a “Self-Maker” project doesn’t get lost in the crowd during the Integrated Campaign is simple: meet the launch date, design coupons, and manage the project until the campaign ends. A well-prepared project attracts far more supporters, even within the same campaign.
| Check the next event on the Event Calendar |
| View the Self-Maker Event Preparation Checklist |
Frequently Asked Questions (FAQ)
Q. What exactly is a Booster Coupon?
A. It’s a discount coupon that makers can set up and manage on their own to boost a project’s conversion rate. When the project is settled, only the “coupon amount” actually used by the supporter is deducted.
Q. How can I issue a wadiz Booster Coupon?
A. Makers can issue them directly through the wadiz Advertising Center.
- Go tothe Ad Center → Click [Issue Coupon]
- Set the discount type (fixed amount/percentage), discount amount, minimum purchase amount, issuance limit, and issuance/validity period
Q. Is there a separate advertising fee to be featured in the top slot (Booster slot) of a special campaign?
A. No. Simply issuing a “Booster Coupon” that meets the criteria automatically qualifies your project for placement at the very top of the campaign page—no advertising fees required. However, exposure ends once the coupons are used up.