The Success Strategy of Algorixm Maker, Which Achieved a 19x ROAS with an Advertising Budget in the 1 Million Won Range

Updated: September 7, 2026

Starting with a small advertisement, gradually increasing the budget
Algorixm success story of consistently making payments

When it comes to advertising, the maker's most curious question is, "How much should I set the advertising budget?"It's because setting the right advertising budget to make my project the most effective is an important factor in the success of funding. There's no right answer here. So the recommended method is to maximize the effectiveness by spending more money on the types and materials of advertisements that perform well, rather than setting a budget from the beginning and writing it at once. 

Algorixm Maker, which achieved 25 million won in e-book funding with strategies for monetizing shorts and longform, also made ROAS 19 times more successful with advertising costs of 1 million won. Rewards were from 99,000 won to 1.99 million won, which was never a light decision. Nevertheless, the average payment per case was 410,000 won. Let's take a closer look at that success strategy.

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• The budget starts small and increases: I started at 240,000 won a day, checked the response, and gradually increased it.
• Not only is it scheduled to open, but we also use advertisements during this funding period: I used 58% of the advertising expenses during the funding period to make payments steadily.
• I even use the news: I solved the difference from other e-books with new news, so I made a payment for expensive rewards.

📊 Open to close, key action timeline

I summarized the timeline of advertising execution and new news upload according to Algorixm maker's funding flow. 

From the scheduled opening to the closing of the nine-day period, I consistently used the target advertisement, uploaded new news in between, and made payments throughout the funding period. As a result, we succeeded in achieving 19 times more funding than Algorixm Maker's advertising expenses. 

※ The height of the target advertising bar is the relative size of the advertising expenses spent at that time.

※ Advertising expenses are based on the burnout displayed in the ad center report.

Strategy 1.
Testing in small amounts

One particular thing to note about the Algorixm Maker project is that the budget has continued to change. Instead of determining the budget from the beginning and distributing it evenly until the end of the day, it was tested in small amounts to identify materials that performed well and steadily increased the budget to maximize the efficiency of the advertising budget.

If you're more curious about Wadiz Target ads, check out our guide at the Wadiz Ad Center.

Strategy 2. 
Explain the product's differences with the news 

Algorixm Maker uploaded eight new news during the funding process. The reason why supporters decided to fund rewards that are so high that the average payment is 410,000 won even at the high reward price is because they introduced the strengths of the product well with detailed pages and new news, and especially because they added trust with new news as shown below.

• I wrote a title to clear up the supporter's misunderstanding: "Automation is completely different from full automation" and "Why didn't DRAFT make it a 'program'?" I'm not saying that the product is good. I explained what's different from what looks similar.
• I showed you the results first: the first news two days before opening was "100% fully automated video, check it out for yourself." It's a product that has a faster result than explanation.
• We also released a feature one by one during funding: on day 7 and day 8 of opening, we released new features one by one. This coincides with the time when the advertising budget was most utilized during funding.

The effect of steadily using advertisements and uploading new news every 2-3 days was intact as a result of funding. There wasn't a day when the payment didn't happen in 11 days of funding. 41% gathered on the first three days and 22% on the last three days, and 37% came in on the middle five days. It wasn't a flow that only came before and after. If you are curious about how to write new news, you can refer to this guide.

Strategy 3. 
Design Rewards Tightly

There are a total of 11 reward options for this project. The composition of the price range was by no means low from 99,000 won to 1.99 million won. 

Algorixm Maker divided the price range into five tiers: ① Starter (100,000 won), ② Pro (200,000 won), ③ Premium (50,000-600,000 won), ④ VIP (8-900,000 won), ⑤ MASTER (170-1.9 million won) 붙 Early bird was attached to each stage.

• I opened only 30 starter W99,000: the lowest entry price was exhausted first, so I let it move on naturally to the next step, W119,000.
• The middle-level quantities are all single-digit: 15 pros, 10 and 8 premium, 7 and 5 VIPs, and 5 MASTERs. Each step narrows down the limited quantity and creates a reason to pay quickly.
• At the top, we have a 1:1 customized configuration: The 1.79 million won MASTER is the role of creating a price baseline rather than increasing the number of sales. If you have expensive options on top, the steps below seem reasonable.

This method of narrowing the quantity at each stage is particularly effective in rewards with high unit prices. If you want to find a way to design rewards options for my project, please refer to the rewards design guide!

💡 Success Funding Tips for Self-Makers

If you want to make payments throughout the funding period and achieve results even with a small advertising budget like Algorixm Maker, make good use of 3 strategies! 

Making My Project

Go to Wadiz Advertising Center

frequently asked questions

Q. How much should I start with the advertising budget per day?

A. Algorixm Maker started at around 200,000 won per day. It's not that there's an answer, but it's a method of replaying it for about two days at an affordable amount, checking if a notification request or payment comes in, and then posting it.

Q. By what number should I judge the performance of the advertisement?

A. It depends on your goal. Look at the cost per notification application during the scheduled opening period and the amount per payment during the funding period. 

Q. Do I have to turn on the ads even after the funding starts?

A. Algorixm Maker spent 58% of its advertising expenses on the funding period. The fact that there hasn't been a day without payment in 11 days of funding also leads to this advertisement.

Q. Can I keep my budget when I change my advertising goals?

A. Algorixm Maker lowered its budget from 500,000 won to 200,000 won on the day that it changed its goal from notification application to payment. If the goal changes, we have to see how the performance comes out again, so it's safer to shorten it and check it and post it.