[Advertising Tips] How to Drive Sales Synergy with wadiz’s Special Campaign Ad Packages

💡 Here’s what you need to know before you go!

• If you want to stand out and achieve exceptional results by participating in the campaign, pay close attention.
• By using the campaign advertising package, you can expect up to twice the exposure with the same budget.
• The package details, pricing, and application methods vary slightly for each campaign. Check below to find the package that fits the campaign you’re participating in.

✏️ Check out the advertising strategies aligned with the latest trends through our monthly updated promotional campaign ad package schedules and success stories.

📺 What is a Campaign Ad Package?

A Campaign Ad Package is a customized bundle exclusive to wadiz that combines campaignbanners, KakaoTalk push notifications, display ads, and in-app push notifications.

By securing prime placement in the campaign’s key discovery areas, boost brand awarenessand, through display and push ads, drive high-engagement supporters to funding for the campaign in one go through display and push ads.

📈 Projects that ran both campaign banners and push notifications saw an average of 4 times more traffic and more than 3 times higher sales compared to projects participating in standard campaigns.

📦 Feature Campaign Ad Packages Available Now

Here are four featured campaigns—either currently accepting applications or opening soon—for which advertising packages have been finalized.

※ Advertising slots for each campaign may fill up on a first-come, first-served basis. If you have a preferred date, please apply in advance.

🗓️ At-a-glance schedule for package applications

Ad application periods vary by campaign. Check the calendar below to find the campaign you’re participating in and your desired campaign dates.

Wadiz Summer Vacation Fashion & Beauty Showcase Autumn Bounty Warehouse SUPER MAKER

August 2026

September 2026

※ You can apply for Super Love Maker ads on any date between September 17 and September 30, except for Tuesdays (September 22 and September 29).
※ Spots are available on a first-come, first-served basis, so please apply in advance if you have a preferred date.

💎 Why You Should Choose the Special Event Ad Package

✅ Strengthen your branding as a featured project in the campaign
→ Maximize your brand’s visibility through exposure in the campaign’s prime areas

✅ Exclusive discounts for makers participating in the campaign
→ Bundle multiple ad products to manage your budget more efficiently than purchasing them individually

✅ Repeat exposure across multiple touchpoints via push and display ads
→ Deliver messages directly to potential customers, re-engage them in the wadiz discovery section, and drive them to fund the funding campaign

🧭 How to Apply (Submit via the application form for each campaign)

All campaign ad packages require submission via an application form. Since the application form varies by campaign, please submit your application using the form corresponding to the campaign you’re participating in below.

1️⃣ Select your desired package and preferred campaign dates on the application form

2️⃣ After review by a representative, your slot will be confirmed and you’ll receive instructions on the registration process
→ Since slots are limited, the process requires approval from a representative.

3️⃣ Please finalize your media mix and complete the ad material registration in the Ad Center under [My Media Mix].

Go to the wadiz Summer Vacation Application Form →

Go to the Fashion & Beauty Showcase Application Form →

Go to the Autumn Bountiful Warehouse Application Form →

Go to the SUPER MAKER Application Form →

📊 Top Advertising Success Stories from Campaigns

We’ve compiled examples of ads that achieved high performance for each campaign. Take a look not only at the nature of the campaign but also at the messages and promotional products used.

🌴 wadiz’s BEST Content for Summer Vacation

These are campaign materials that perfectly align with the four curated themes (Nutrition Boost, Energy Boost, Relaxation Boost, and Personal Style Boost).

🍽️ Recharge with Nutrition (EAT&FILL)

All Food, Tech & Appliances (Kitchen), Home & Living (Kitchen), etc.

ROAS

664%

"🫒Olive Oil + 🍋Lemon = Introducing Ole Shot"

[Rootin’ Ole Shot] Olive Oil + Lemon: Morning Fasting Routine

CTR 0.75% · 892 clicks · 32 backers · 5.31 million won funded

KEY POINT → Proposed a light morning routine using a simple combination (olive oil + lemon) to meet summer health and culinary needs

🏃 Recharge Your Energy (PLAY&ENERGY)

Sports & Outdoor, Fashion, Travel, Kids, etc.

ROAS

759%

"The Cooler Bag That Sold Over 100 Million in Just One Hour"

A foldable refrigerator developed by LG Electronics researchers; a cooler bag that keeps contents from melting for up to 72 hours

CTR 1.51% · Clicks 1,780 · 31 fundings · Funding Amount 6.07 million won

KEY POINT → Immediately builds trust in outdoor activity scenarios by using specific numbers like “100 million in just one hour” and “72 hours”

🛁 Rest & Recharge (OFF&RECHARGE)

All Beauty, Home & Living, Fashion, etc.

ROAS

406%

"Wow~ Is this a concealer? Or a sun cushion?"

1.8 billion Bella! SPF 50+ Sun Cover with overwhelming coverage that hides even blemishes

CTR 0.92% · Clicks 1,113 · Backers 60 · Funding Amount 3.25 million won

KEY POINT → Specifically combined SPF values and coverage levels with messages addressing summer skin concerns

🎨 Recharge Your Style (GROW&INSPIRE)

Books, e-books & classes, design, art, and more

ROAS

382%

"It’s not just a talent for ‘Mi-kkot’ fonts"

[700 Million Cumulative Downloads] Just 10 Minutes a Day! “Mi-kkot” Handwriting—More Beautiful Than Any Font: 2026 Edition

CTR 0.54% · Clicks 665 · Fundings 13 · Funding Amount 3.05 million won

POINT → Emphasized the low barrier to entry for hobbies that can be started easily, such as “10 minutes a day”

👗 Best Content for the Fashion & Beauty Showcase

These are creatives that perfectly align with the campaign’s four curation themes.

☀️ DAILY GLOW · Daily Wear & Care

Fashion & Beauty Daily Essentials

ROAS

1,361%

"Summer Pleats with a Touch of Japanese Luxury"

Limited 72-hour offer: Up to 100,000 won off—a wrinkle-free set crafted by a 40-year veteran artisan

CTR 1.69% · Clicks 2,389 · Funding 53 · Funding Amount 10.88 million won

POINT → For everyday items, clearly present the discount amount and savings compared to the regular price in numerical terms

🧴 IN THE SKIN · Intensive Care

Intensive Beauty Care

ROAS

1,022%

"We can’t live our whole lives with bald spots, can we?"

A scalp ampoule that supplies ingredients to 200 scalp clinics nationwide and is even exported overseas

CTR 0.68% · Clicks 789 · Funding 16 · Funding Amount 8.17 million won

POINT → Build trust by presenting verifiable evidence, such as professional suppliers and export records

💍 IN THE STYLE · Complete Your Look

Jewelry, bags, fashion accessories, etc.

ROAS

1,862%

"A 1-carat diamond at 1/10 the price"

IGI-certified top-grade diamonds in 18K gold—genuine brilliance unlike imitation cubic zirconia

CTR 1.62% · Clicks 3,335 · 11 funding projects · Total funding amount 27.94 million won

POINT → Present a clear price difference numerically, such as “1/10 the price” compared to a high-end benchmark

✨ GLOW UP · Beauty & Fashion Tech

Beauty & Fashion Devices

ROAS

1,713%

"HIFU Thermacera: A Skin Care Salon Right on Your Vanity"

The No. 1 beauty device, proven by a 4.9 satisfaction rating and cumulative sales of 1.57 billion won

CTR 0.63% · Clicks 1,329 · Funding deals 20 · Funding amount 13.71 million won

POINT → Boosts device credibility using quantifiable metrics such as satisfaction scores and cumulative sales

🌰 BEST Content for the “Autumn Bounty” Campaign

🎁 Gift Bundle

Holiday Gift Demand Project

ROAS

1,143%

"[The Ultimate Gift for Parents] 3rd-Generation Agarwood Pills to Restore Your Parents’ Youth"

300,000 won worth of quality for just 60,000 won—plus a 72-hour limited-time coupon and a free gift!

CTR 0.62% · Clicks 823 · Fundings 40 · Funding Amount 9.14 million won

POINT → Clearly target the audience—such as with “Gifts for Parents”—and present specific price benefits

🏠 Bountiful Pantry

Food, Home, Living, etc.

ROAS

1,553%

"We’re sorry🙏—this is the final price"

300W Low-Power Spotlight Heater Heats Up in 1 Second—First and Last Price

CTR 1.53% · Clicks 1,901 · Funding Projects 66 · Total Funding 10.87 million won

POINT → Combined urgency-driven copy (e.g., “Final Price,” “Ends Today”) with specifications for seasonal home appliances

🍂 Get Ready for Fall

Travel, Sports, Outdoor Activities, etc.

ROAS

504%

"[72-Hour Event] Popular Sizes Almost Sold Out"

Carbon running shoes priced in the 300,000–400,000 won range now in the 100,000 won range—a price-slashing announcement

CTR 1.71% · Clicks 2,078 · Fundings 37 · Funding Amount 4.03 million won

KEY POINT → Contrasted the unbeatable price against familiar price points and reinforced the urgency to buy with a “sold out soon” message

🌰 Fall Bundle

Wellness Project

ROAS

1,295%

"Only 400 units available—super-special price now on!"

A premium HIFU device developed by doctors—up to 69% off exclusively on wadiz

CTR 0.72% · Clicks 951 · Backers 7 · Funding Amount 10.36 million won

POINT → Presented reasons to pay now using the limited-quantity figure “only 400 units” and the phrase “wadiz exclusive”

💗 BEST Ad Combinations to Consider for “Super Love Maker”

Last June’s SUPER MAKER campaign achieved strong results through a project that, rather than relying solely on a single ad space , reached potential customers directly via standalone KakaoTalk push notifications and added repeated exposure through main content and app push notifications. If you’re preparing a SUPER MAKER ad package for September, please refer to the examples below.

💬 KakaoTalk Push (High-Engagement Target)

Beauty · Skincare

ROAS

609%

"[Final Special Offer] We’ve packed 2 million won worth of skincare into this one bottle"

Skin Booster 72 Shots: Final Funding Campaign Before Launch in Pharmacies

CTR 3.37% · Clicks 1,173 · 35 backings · Funding amount 7.31 million won

KEY POINT → By sending direct messages to highly engaged targets, we generated over 7 million won in funding in just one day

🖼️ Main Content

Sports · Outdoor · Camping

ROAS

3,768%

"Encore: Over 270 Million, a Foldable Cooler Bag Created by an LG Electronics Researcher"

Main content displayed to users browsing wadiz, driving new traffic and securing notification subscriptions

CTR 5.19% · Clicks 1,498 · Notification Subscriptions 310 · Backers 234 · Funding Amount 45.22 million won

KEY POINT → On the day the main funding campaign launched, the project was widely exposed to users browsing wadiz through the main content, securing new traffic, notification sign-ups, and funding conversions all at once

📲 App Push Notifications

Beauty · Skincare

ROAS

304%

"130 Million+: Baby-Smooth Skin with Just 3 Drops of This Essence"

Re-promoted the project with a mass app push sent to 200,000 users

CTR 0.34% · Clicks 752 · Backers 10 · Funding Amount 1.52 million won

POINT → Re-exposed the project to wadiz app users to supplement additional traffic and conversions

✍️ Tips for Creating Ad Creatives

1️⃣ Limited-Time and Urgent Copy
→ Use phrases that convey urgency and scarcity—such as “Ends Today,” “Deadline Approaching,” or “Special Event Coupon”—to stimulate the urge to click.

2️⃣ Craft Hooking Sentences That Show Benefits at a Glance
→ Start with a sentence that immediately conveys the benefit—such as “This is the final price”—and reinforce credibility with verified figureslike cumulative sales or funding amounts.

3️⃣ Reach Customers Directly via Push Notifications and Ensure Repeated Exposure Through Display Ads
→ Quickly deliver your message to potential customers via KakaoTalk push notifications, then run ads that reappear during their browsing journey—such as in main content, multi-content sections, and special event banners.

4️⃣ Product-Centric, Intuitive Image Presentation
→ We recommend dedicating 60–70% of the screen to actual product imagesand highlighting call-to-action phrases like “Ending Soon” in a banner at the bottom.

Once you’ve joined a campaign, it’s difficult to secure a prominent spot among so many other projects.

However , with an ad package, you can repeatedly promote your project to supporters at various touchpoints both inside and outside the campaign.

This month’s spotlight is on you—it’s your turn, makers! 🌿