3 Ways to Generate 60% of Initial Sales Immediately After Launching Your Funding Campaign
This content is
Episode 4 of the <WAi Answers>
series.
Don’t forget to do this!
- We’ll show youthree ways to generate revenue before your launch by setting up notifications.
- We’llevenprovidepractical prompts you can apply to your product right away.
- If you want to fully master all four success formulas, join our in-person seminar in May.
Successful projects follow a proven formula: notifications, pledge of support, comments, and follows.
The more active these four elements are in a project, the higher the sales will be. The wadiz algorithm also recommends and features projects with high supporter engagement more frequently.
Among these, the single biggest factor determining early success is undoubtedly ‘signing up for notifications’ is undoubtedly the key factor that determines early success. Notification subscribers account for *more than 60%* of sales during the initial launch period.
Furthermore, signing up for notifications is the first sign of a supporter’s interest and often serves as the starting point for actions like signing the Pledge of support, leaving comments, and following the project.
If you want to get off to the right start for successful funding, check out these three strategies for increasing the number of notification sign-ups now.
*Based on data from January 2025 to March 2026
01. Launching Soon: Make a Compelling First Impression
Many supporters decide whether to back a campaign that is launching soon. To make a compelling first impression, be sure to include the following two elements.
Anticipation for the product and the maker will naturally lead to people signing up for notifications.
1) Use a single sentence at the top of your Story to drive home “why they should back the project”
The most basic reason supporters sign up for notifications is because they “want to own” the product.
Therefore, the story you will use to launch the product should describe the product just as compellingly as the actual funding campaign.
2) Communicate with supporters through News
On wadiz, supporters are “partners” who help bring your product to life.
Therefore, rather than using simple promotional messages, giving them the sense that you’re working together to complete the funding campaign will increase their trust and favorability toward the maker.
| [Example Project] G&G B Factory Bathroom Dryer: 5,099 pre-launch sign-ups | [Example Project] 5,774 pre-order sign-ups: Tamim Supportive Bra Top |
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💡Key Writing Tips |
💡Key Writing Tip |
02. Events: Keep It Simple and Impactful
Events are one of the fastest ways to secure notification sign-ups.
Depending on your purpose and approach, you can try the following two types of events.
As a tip, prizes that can be used with your main product work best.
1) Notification Sign-up Event
Try running an event that offers prizes to those who sign up for launch notifications.
Furthermore, if you want to encourage participants to go on to participate in the funding campaign, simply add an additional condition requiring them to “participate in the funding campaign.”
2) Product Tester Event
Select a group of testers from among those who sign up for notifications and have them post reviews in the News feed or Community.
Vivid reviews left by supporters build trust among other supporters, leading to additional purchases.
| [Example Project] 3,933 people signed up for updates: Renova Pokémon Toilet Paper | [Sample Project] 2,824 people signed up for notifications: Ptey Deep Sleep Lab Cooling Pants |
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03. Reviewing Notification Sign-Up Status: Refining Your Strategy
By reviewing your progress and adjusting your plan accordingly, you can get closer to your target results.
Once the period before launching soon begins, check the status in Maker Studio > Data & Insights. We’ll also provide a checklist to help you refine your strategy.
| Data and Insights Available in Maker Studio | |
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| Data You Can View | Checklist |
| Notification Sign-up Status (View today’s, cumulative, and daily average number of sign-ups) | Identify Which Actions Driven Change |
| Traffic Sources (View the proportion of traffic from within and outside wadiz) | Focus on channels and methods with a high ratio of notification sign-ups relative to traffic |
| Notification Subscriber Information (Check the ratio of new vs. existing subscribers and male vs. female subscribers) | Identify your primary target audience and adjust Story images, copy, color schemes, etc. |
04. How to Apply This to Your Product Right Now
Just enter the three product features below, and WAi, your AI partner for customized success strategies,
will organize everything for you in one go—from strategies to boost sign-ups to event design and execution schedules. Copy and paste the prompt below exactly as shown and ask now.
[Practical Prompt]
“Please create an event and a detailed plan to increase the number of notification subscribers.”
✅ Category/Product Type: (e.g., Beauty Devices)
✅ Channels and scale: (e.g., 300 Instagram followers)
✅ Key strengths of the product: (e.g., at-home skincare inspired by dermatology clinics)
[Sample Answer]
I’ll outline a step-by-step plan for events and a two-week strategy for launching soon
and a two-week plan, broken down step by step.
✅At-a-glance overview of the entire structure
✅ 3 Event Proposals
✅Sample 2-Week Operational Schedule
✅ 3 Detailed Tips to Boost Notification Sign-Up Rates
👉 Ask WAi directly
05. FAQ — 3 Questions Frequently Asked by Real Makers
Q1. How can I find out about other Success Formulas?
A. You can find out at the upcoming in-person briefing session, “Formulas for Success,” this May.
In addition to strategies for the Success Formula, you’ll receive a variety of resources, including the top 50 prompts most frequently asked of WAi and a practical guide to wadiz.
👉 Sign up now for the May <Success Formula> in-person briefing
Q2. It’s hard to prepare on my own—are there any features that can help beginner makers?
A. If you get stuck at any point while preparing your funding campaign, just ask WAi, and it will suggest the next steps tailored to your product.
Projects that actually used WAi generated *on average 10 times higher sales than those that didn’t.
*Based on data from 1,073 projects that concluded in February 2026
Q3. Where can I use WAi?
A. You can use it through WAi on the Maker Home page.
You don’t have to ask WAi for every single detail—it proactively suggests the best next steps and insights based on your project’s current stage.
Even if you’re new to wadiz, you can successfully launch your first funding campaign with WAi.
Get started with WAi today
“Sign up for notifications”—the most important part of wadiz’s formula for success
Even if you’re just preparing for your first funding campaign, you can boost your success rate by leveraging the support you gather before the funding campaign goes live.
The three strategies introduced today— prepare for your campaign more easily and smartlywith WAi.
