When is the best time to start a funding campaign?
When to start crowdfunding
a summary guide
Take this with you!
- The timing of starting crowdfunding should be based on "how much preparation is in place."
- There are four specific criteria for a successful funding start recommended by Wadiz.
- Furthermore, I would like to inform you of the best funding start time for my product.
1. When should we start crowdfunding?
Last Modified: 2026-05-14
The best time to start crowdfunding is not just "date",
It's best to look at it based on "how much preparation is in place".
If you do it too early, you might lose the trust of your supporters because you're not ready, and if it's too late, you might miss your marketing opportunities.
Let me summarize the criteria for a successful launch!
1) 4 Criteria To Begin Successful Funding
① When the reward design is finished
Funding is more of a "promise" than a sale, so the reward structure that supporters will actually receive should be clear.
At least the following should be organized before the start.
In particular, it is safe to calculate the target amount based on the minimum possible production amount, not the "hopeful sales".
- Reward type and option configuration (color, size, set configuration, etc.)
- Target amount and cost calculation (including production costs, shipping costs, and platform fees)
- Whether to limit the quantity (early bird, limited quantity, etc.)
- Estimated shipping schedule (Production/Shipment availability schedule is confirmed even roughly)
② When the possibility of production was verified
People who participate in funding basically check "Is it really a productionable project?"
Therefore, it is better to start after the minimum substance is secured rather than a simple idea step.
If it is an electronic or functional product, you should also review the required certification schedule such as KC certification in advance.
Recommended Readiness
- Have a working prototype
- Is there a basic system such as production process, delivery date, packaging, and delivery company
- Is there a standard quantity that can be made without difficulty
③ When the story structure is in place
Successful funding is more of a process of persuading "why this project was created" than a simple product introduction.
In particular, Wadiz users see not only product specifications but also the authenticity of the producer and the way to solve the problem.
The project page should include at least the following.
- Why did you come up with this reward
- What kind of problems do you solve and what's different from the past
- What supporters will be curious about when they hesitate to fund (AS, Refund, Shipment Schedule, etc.)
④ When the promotional channel is ready
Crowdfunding is as important as "promotion after opening" how much interested customers we have before opening.
In particular, for Wadiz, the initial firepower is very important because the first three days after the start of funding have a huge impact on platform algorithm exposure and initial revenue acquisition.
If you have a promotional plan for the below, the success rate goes up.
- Promotion of personal channels: SNS, acquaintance network, etc
- Media/Community: Collaborative channels, review partners, recruiting experience groups, etc
- Promotion plan from the scheduled opening to the first week of the main funding
2) The most effective timing for Wadiz data criteria
① Scheduled opening time
Based on this funding, it is often scheduled to open around two weeks ago.
During this period, the initial firepower increases when the initial supporter base is created by collecting notification applications and signing support for the recruitment of experience groups and follow-up events.
② the right time for my product
If you answer the questions below according to my reward I can check the best time for my product.
- Who's the reward? (e.g. office workers, parents, students, etc.)
- When should I use it to make it more attractive? (e.g., seasonality, trendiness, etc.)
- Is it a time when you can focus on promoting yourself?
2. Frequently Asked Questions (FAQ)
Q. Do I need a 'open scheduled' period in Wadiz?
A. Yes, I recommend it. In Wadiz funding, 60% of the initial sales come from notification applicants.
And you can collect notification applications during the scheduled opening period before the start of this funding.
You need to secure enough initial fandom during this period and start main funding to increase your chances of getting selected by the algorithm.
👉 Going To See Related Content: How Long Will Crowdfunding Be Good?
Q. Is Wadiz funding possible without the product?
A. Yes, even if we don't have the finished product, we can start funding from Wadiz as long as we have an idea and a prototype stage.
This is because crowdfunding is not a 'purchase of finished products', but a 'process of making products together'.
However, for trust with supporters, we need a step to prove the minimum feasibility.
👉 Going to the related content: Can I open crowdfunding without the product?
From Wadiz
Start crowdfunding!
After all, crowdfunding isn't "when you have an idea,"
1) It's most stable to start when the reward structure is organized, 2) the actual production potential is verified, 3) the story and operational plan are ready, and 4) the initial fandom to react immediately after the launch is planned.
Especially at Wadiz, the first three days of opening determine 60% of total sales,
It can be seen that the preliminary preparation stage determines the success or failure of funding.