How to Prepare for Funding: A Pre-Launch Checklist to Boost Your Success Rate
Last Modified: 2026-05-20
How to Prepare for Crowdfunding
Perfect Organization Guide
Take this with you!
- The key to crowdfunding success is demand verification.
- Based on Wadiz, there are five preparatory steps to increase funding success rates.
- I would like to inform you of the essential checklist to check during the most important demand verification stage.
1. How can I prepare for crowdfunding?
The key to Crowdfunding success is not ideas.
It's much more important to see if the product is actually what people want, that is, the process of checking demand first!
Based on the representative sponsored crowdfunding WADIZ in Korea, I will tell you five preparation steps to increase the success rate of funding.
Step 1. Setting the Platform and Purpose
Before you start funding, you need to be clear about "why you want to fund" first.
This is because platform selection and strategy vary depending on the purpose, and there are usually four reasons to start crowdfunding.
- Production after pre-ordering
- Market Response Test
- Earn early brand fans
- Securing production costs
Wadiz is a platform where you can glare at these four things at the same time.
As it is the first place where 7.5 million supporters gather to discover new products, you can quickly check market reactions without price competition or big capital.
Step 2. Verifying Demand (Most Important Step)
Funding success is determined not by product completeness, but by checking in advance whether the product is really what people want.
I recommend you to check the items below first before opening!
1) Make sure your needs are clear
- Are there any targets that specifically draw age, lifestyle, and situation?
- Can you clearly describe the issues your target is experiencing?
- Can you tell me the differences compared to competing products in one line?
- Can I introduce the product in one line?
2) Ensure that the product is attractive to supporters
- Do you know exactly the greatest benefit that a product has to its customers?
- Do you have any points that you feel are new or valuable to your customers?
- Can the function and effect be shown numerically or before/after comparison?
- Can you explain why you need to use the product from a 'customer' perspective'?
3) Make sure the brand you want your supporters to support is the brand you want to support
- How did you make the product?
- Can you describe "me" or "brand" in 30 seconds?
- Have you decided on the image and feeling you want to show?
- Have you decided on the image and feeling that you don't want to be seen on the contrary?
Step 3. Construct the target amount and rewards
Wadiz is a structure in which settlements are made only when the target amount is achieved, so if it's the first time, it's better to start with a realistic amount.
In addition to the single product, the reward composition is effective in preparing the package composition together to increase customer unit price and attract initial participation with early bird benefits!
Step 4. Design a detailed page
Wadiz supporters react to "why did you make this product" before spec.
And that judgment is made faster than you think!
In Wadiz, it is important to deliver the core impactfully at the top of the detailed page because it is decided whether or not to participate in funding in scrolling 3.
Furthermore, the detailed page of the success project has the following in common.
- Presenting the customer's problems
- Limitations and Solutions of Existing Products
- Numerical and Certification-Based Trust Factors
- The production process and the maker's story
- Rewards configuration and delivery guidance
- FAQ
Step 5. Preparing for pre-opening marketing
In Wadiz, the first three days account for about 53% of total sales.
Therefore, I recommend that you start preparing for the opening in advance from the scheduled opening stage.
- Get Notification Applications — Notification applicants account for about 56% of total sales. Therefore, we need to secure as many notification applications as possible through the upcoming page to increase overall sales!
- Securing Support Signatures — The funding success rate for projects with more than 100 support signatures increases to 92.6%. First, induce your family, friends, and acquaintances to increase your support signatures!
- Detailed Page Key Message Organization — Please provide enough information for supporters to apply for notifications as they are attracted to the product even during the scheduled opening phase.
2. Frequently Asked Questions (FAQ)
Q. What products are easy to succeed in Wadiz crowdfunding?
A. Rather than simply "good products," products that clearly show why they need them now often attract attention.
In particular, projects with the following elements tend to show an initial reaction faster.
- Product with clear troubleshooting points
- A product that explains the difference in one line compared to the existing product
- Product that shows brand story and development process well
- Products linked to seasonality, trends, and lifestyle
"New Value" and "Story" are more important than price competition because Wadiz is where supporters who want to discover new values first come together.
Q. What should Wadiz Funding prepare first before opening?
A. It is important to prepare thoroughly in advance as the sales of the first three days of the opening are high. These are the first three things you need to take care of.
- Securing notification applications
- Securing support signatures
- Summary of Key Messages on Details Page
In particular, notification applications are key indicators that affect both initial sales and algorithm exposure.
The more notification applications you have before opening, the better your initial sales.
If you're preparing for crowdfunding
Start your first round of funding at Wadiz through Step 5 above.
Even at this moment, many brands are showing their own value to 7.5 million supporters through Wadiz.
It starts with Wadiz, Just Start on Wadiz
From funding preparation to success, the actual guide will be provided at the Wadiz Maker Center
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