Wadiz Funding Launch Day Checklist
Last updated: 2026-09-09
Don't skip these
- 79.2% of payments in the first 3 days after launch come from supporters who signed up for notifications beforehand. The first update matters a lot.
- Decisions like turning ad creative on/off are best made on D+1, once at least 24 hours of data has built up.
- Use a Booster Coupon to create payment momentum on day one.
Launch day is the 24-hour window that shapes a project's very first wave of revenue. 79.2% of payments in the first 3 days after launch come from supporters who already signed up for notifications, and the order of actions taken during this window shapes everything that follows. If it's not clear what to prioritize on day one, this checklist turns it into concrete actions.
01. Launch Day To-Do List
① Check the detail page and rewards right before launch
The opening of the detail page shapes the project's first impression. Check that the key copy and images (a GIF is recommended) that show off the project best are placed near the top. It's also worth reviewing the reward options once more from a supporter's perspective, making sure nothing is incorrect and the structure and descriptions aren't confusing.
👉 See the Detail Page Final Check Checklist
👉 See the Reward Final Check Checklist
② Set up the Booster Coupon
A Booster Coupon — one the maker issues directly — plays the single biggest role in boosting launch-day performance. Data shows that the first Booster Coupon issued right after launch works best as a short initial push: 1–3 days is a better window than leaving it open too long. Once it's set, be sure to mention the offer in the update post too — it drives more supporters toward an immediate payment.
👉 See How to Raise Both Notification Sign-ups and Revenue with a Booster Coupon
③ Switch the ad campaign's objective
It's time to switch the ads that were set up during pre-launch to collect notification sign-ups over to driving payments instead. It's also worth testing new creative and targeting based on the insights gathered from the pre-launch campaign. For the post-launch conversion campaign, double-check that clicking the ad lands on the actual funding detail page, and that none of the ad copy still mentions "notification sign-up."
👉 See the Funding Stage-by-Stage Ad Execution Guide
④ Publish an News Update
Makers who succeed at funding consistently publish an news update on launch day to keep the conversation with supporters going. That first update is a chance to tell notification subscribers: "the project is now open, you can join right away, and here's why funding now gets you the most." So the first update should announce the launch, highlight perks like 1) early-bird offers or limited quantities, 2) first-come-first-served events, and 3) the Booster Coupon, and introduce the flagship reward's appeal — all to make supporters want to fund right now.
👉 See Recommended Update Topics and How to Run Events
⑤ Record launch-day performance
Launch-day funding data is the single most important foundation for shaping the project's strategy through to the deadline.
After launch, Wadiz Maker Studio shows a range of data — payments, how supporters arrived and behaved on the page, supporter demographics by gender/age/country, and engagement metrics. If ads or a Booster Coupon were used, their conversion performance can be checked too, so it's worth reviewing these numbers on launch day itself and planning what comes next. On Maker Home, WAi suggests tailored actions based on the project's data, so it helps to talk it through with WAi while putting the plan together.
In short, here's the launch-day checklist:
Launch D-Day Checklist
- ☐ Final check of the page and rewards right before launch
- ☐ Set up the Booster Coupon
- ☐ Switch the ad campaign's objective to "payment conversion"
- ☐ Publish the first update
- ☐ Send reminders via SNS, community, and personal network
- ☐ Go through all comments and inquiries
- ☐ Review day-one data, draft the D+1 update, and prepare next actions
02. Launch Day To-Do-Not List
Some actions on launch day actually hurt performance. Rather than acting on these hastily on day one, it's better to give it more time and watch the data first.
① Don't turn off ad creative too soon
Meta and most other ad platforms enter a "learning phase" when a new campaign starts. The algorithm needs roughly 50 conversion events to identify supporters likely to pay, and gathering that much data typically takes 24–72 hours. Switching creative on and off frequently during this window resets the learning process, which only lengthens the time it takes to find the right customers for the project. So turning off creative just because launch-day performance looks weak isn't recommended.
Do this instead:
- Hold off on any on/off decisions for creative on launch day.
- Just confirm the ad budget is being spent normally (if less than half the budget is being used, it's likely a bid or targeting issue).
- Treat CTR as a reference point only, and make real decisions once at least 24 hours of data is in, from D+1 onward.
② Don't change Booster Coupon terms right away
Changing the terms early on, once supporters have already claimed the coupon, creates confusion. That's why the discount method, discount amount, and minimum payment amount can't be changed once a Booster Coupon starts issuing. (The quantity can only be increased, never decreased.) Changing terms means stopping the existing coupon and issuing a new one — which can shake supporters' trust — so it's best to set the coupon carefully up front and avoid changing its terms afterward.
Do this instead:
- Set up the launch Booster Coupon carefully from the start.
- Run it as-is on launch day.
03. D+1 Morning Checklist
The morning after launch, check and act on the following to help the project perform even better.
① Review ad performance
Metrics to check
- Total impressions, clicks, CTR — compare across creative.
- Payment conversions, CVR — how well ad clicks turned into payments.
- ROAS (return on ad spend) — revenue relative to ad spend.
- Learning phase status — if a creative still shows "learning," keep it running and hold off on judgment.
Suggested actions
- Only judge creative that has finished learning.
- Creative with both low CTR and low CVR can be turned off.
- Creative with low CTR but high CVR may still have conversion power — try improving the copy.
- Creative with high CTR but low CVR may point to a landing-page appeal problem — recheck the detail page's opening screen.
② Check Booster Coupon issuance and usage
- Check the download rate and remaining quantity against the number issued.
- Check the actual usage rate against downloads, and ask WAi to compare it with similar projects in the same category.
- Decide whether a second round of coupons is needed.
③ Check the notification-to-payment conversion rate
- Check the number of D-Day payers against pre-launch notification sign-ups.
- Check the conversion rate from sign-up to payment (based on 2025–2026 data, 79% of payments in the first 3 days after launch came from notification subscribers).
- Ask WAi for the conversion rate of similar projects in the same category, and plan next actions together.
④ Organize recurring questions from the detail page
- Review the list of questions from comments, inquiries, and WAi.
- Any question that comes up 3 or more times should be added to the detail page's FAQ or covered in an update.
⑤ Publish the D+1 update
Keep the conversation with supporters going with an update that thanks them for the launch, shares day-one results, announces remaining early-bird quantity, and offers a behind-the-scenes look at how the product was made.
FAQ (Frequently Asked Questions)
Q. My ad creative's CTR is noticeably low on launch day — should I really just leave it alone?
A. Yes, it's best to leave it. Even if CTR looks low, it's hard to judge before at least 24 hours pass and roughly 50 payment events accumulate. The algorithm may still be finding the right supporters, and performance sometimes picks back up in the afternoon or evening. Hold off today, and make the call tomorrow morning.
Q. My Booster Coupon is running out faster than expected — should I issue more right away?
A. First, calculate the remaining time and pace. If it's on track to run out completely by the afternoon, issuing a second round around 3–4 PM is worth considering. But rather than rushing based on morning data alone, it's better to watch whether the pace stabilizes in the afternoon before deciding. Quantity can only be increased, never decreased, so this decision needs care. Ask WAi if a recommendation tailored to the project would help.
Q. I didn't use up the ad budget on launch day. Can I put the remaining budget toward D+1?
A. Yes. But first check why the budget wasn't spent — the bid may be too low, the targeting too narrow, or the creative may still be under review. Once the cause is clear on D+1 morning, decide how to use the remaining budget (adjusting the bid vs. adding creative).
📌 If your project is currently in funding, be sure to check these too:
- Wadiz Funding Success Guide | Running the First 3 Days After Launch
- Running the Project from Day 7 to 7 Days Before Deadline
- How to Give a Project Its Last Boost 3 Days Before Deadline
Just Start on Wadiz.
Your step-by-step guide from preparation to funding success—available now at the Wadiz Maker Center.