Does Advertising Really Make a Difference in Funding Results? 7 Myths and Truths About Advertising
Update Date: August 26, 2026
Data Period: Projects completed between January 2025 and June 2026
This is helpful for people like this
- Makers who want to start advertising but are hesitant because they’re worried about results
- Makers who want to check if they’re running their ads effectively
- Makers who want to boost their results through ads to ensure a successful funding campaign
Don’t miss these key points!
- 93%of projects that raised 10 million won or more used targeted ads.
- Funding amounts were higher whentwo or more ad types were used.
- Booster coupons were most effective when the effective discount rate was 8%.
“I’ve put a lot of effort into preparing my project—how can I get it in front of more supporters?”
Advertising, as the word suggests, means “spreading the word widely.” When you combine a well-crafted project with wadiz advertising, it becomes a powerful tool that precisely reaches the supporters most likely to love your project, increasing your chances of a successful funding campaign. Advertising might seem difficult and complicated, causing you to overthink it, but once you understand it, the key points are actually very clear! Today, let’s go over the most common misconceptions and truths about advertising one by one. Once you understand these, your criteria for evaluating ads and how to use them will become much clearer.
📋 A Quick Overview of Misconceptions and Truths During the Funding Preparation Process
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Misconceptions
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Truth
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| A great product can succeed even without advertising | 93%of projects worth 10 million won or more used targeted ads |
| Meta ads work just as well when managed in-house | Wadiz Targeted Ads use wadiz behavioral datato find supporters with a high likelihood of conversion |
| It’s best to focus on a single ad | Consistently drive traffic with targeted ads, and boost it with display and push notifications. |
| You have to spend a lot on advertising to get good visibility | Not only your budget but also the likelihood of a positive response from supportersaffects your visibility |
| For Booster Coupons, the higher the minimum payment amount, the better | A higher minimum payment amount raises the barrier to use. We recommend settingit at the lowest Rewards price so supporters can use it without hesitation. |
| A high number of clicks means the ad is performing well | Even if you have a high number of clicks, you need to verifywhether they lead to actual conversions, such as notification sign-ups or payments. |
| If performance is low, you should change the settings immediately. | It’s better to keep your settings consistent for at least 24 hoursrather than making frequent changes. |
Part 1. wadiz Ads: Are They Really Necessary?
Misconception 1: If a product is good, can’t it succeed without advertising?
💡 Key Point
A great product is the starting point for a successful funding campaign, but if supporters don’t discover it, it’s hard to convey its value. Advertising isn’t a substitute for product quality—it’s a tool to reach supporters who will recognize your product’s true value more quickly. If you’ve worked hard to prepare your project, try using ads to increase its visibility so more supporters can discover it.
📊 The Truth Behind the Data
- Among projects that received funding of 10 million won or more, used targeted ads.
- Projects that ran ads had had an average funding amount that was a whopping 17 times than those that did not.
Misconception 2: Can’t I just manage Meta (Instagram and Facebook) ads on my own?
💡 Key Point
Of course, you can manage them yourself, but unlike standard Meta ads, wadiz Targeted Ads Wadiz Target Ads use behavioral data from wadiz users to identify supporters with a high likelihood of receiving funding. It doesn’t just target people who are likely to click on an ad; it identifies supporters who are highly likely to actually sign up for notifications or make a payment, and displays ads to them.
📊 The Truth Behind the Data
- When running wadiz targeted ads, the average cost per acquisition (CPA) was 1,548 won, and a comparison using our own data showed high efficiency in a comparative analysis using our own data.
Learn why you need wadiz Targeted Ads
Part 2. Budget and Channels: How Should You Use Them?
Misconception 3: Isn’t it better to focus on just one ad product?
💡 Key Point
Rather than running just one type of ad continuously, you can expect better results by strategically combining different ad formats based on their specific roles. If you have a fixed budget, use targeted ads to steadily attract new supporters, and supplement them with display and push ads at key moments. This approach combines sustained growth with occasional boosts.
📊 The Truth Behind the Data
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Number of ad combinations
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Average funding raised for projects under 10 million won
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Average fundraising amount for projects between 10 million and 30 million won
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Unfunded
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630,000 won | 15 million won |
| Type 1 | 3 million won | 17 million won |
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Type 2
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4 million won | 17.6 million won |
| All three types | 5.1 million won | 19 million won |
Misconception 4: Don’t you have to spend a lot on ads to see results?
💡 Key Point
A higher ad budget doesn’t automatically mean more impressions. Meta Ads determine ad exposure not only based on budget how likely viewers are to engage with the ad. Therefore, even with a limited budget, you can still be competitive if you prepare high-quality creative that captures supporters’ attention and drives clicks and conversions.
📊 The Truth According to Meta
- Ad exposure is determined by the formula [bid × expected probability of action + user value].
- In other words, even if your bid (budget) is relatively low, if the ad has a high likelihood of eliciting a response from supporters,.
Misconception 5: Don’t you need to set a high minimum amount for Booster Coupons to get better results?
💡 Key Point
Simply raising the minimum purchase amount for a coupon to increase the average order value can actually make it harder for supporters to use the coupon. It’s important to set the minimum purchase amount with the Rewards’ lowest price in mind so supporters can use the coupon without hesitation, and to create a discount benefit.
📊 The Truth Behind the Data
- When designing a Booster Coupon is 3.5 times higher .
- The effective discount rate is calculated as (discount amount ÷ minimum purchase amount) × 100.
How to Boost Sales with Booster Coupons Learn More
Part 3. What Should You Look For When You’re Not Seeing Results?
Misconception 6: Does a high number of clicks mean the ad is performing well?
💡 Key Point
A high number of clicks is a good sign that your ad creative has caught the attention of your supporters. However, it’s difficult to judge whether an ad is performing well based on clicks alone. This is because the ultimate goal of an ad isn’t clicks, but generating actual conversions, such as newsletter sign-ups or purchases. Therefore, it’s important to check whether clicks lead to actual conversions.
📊 Steps to Check Ad Performance
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Key Metrics
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Meaning
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Action
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CTR
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Do people click on ads? | If the rate is low, revise the ad creative |
| CPA | Is the advertising cost per conversion (payment or newsletter sign-up) appropriate? | If high, review the ad creative and product detail page |
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ROAS
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Is the return on ad spend satisfactory? | If low, review Rewards and benefits |
Misconception 7: If performance is low, shouldn’t I frequently change the target audience, budget, or ad creative?
💡 Key Point
Targeted ads go through a process of learning from the data generated after the ad is displayed to identify supporters with a high likelihood of conversion. If you change the settings too often, the system won’t have enough time to learn effectively. Once you’ve set up your campaign, even if you don’t see immediate results, wait at least 24 hours before reviewing the data.
📊 Settings You Shouldn’t Change Frequently
- Target Setting (Non-Targeting · Retargeting)
- Ad Objectives (Sign-up · Purchase)
- Adjust your budget by 20% or more at a time
- Continuously Add and Replace Ad Creatives at Short Intervals
- Pausing a campaign for 7 days or more
Frequently Asked Questions (FAQ)
Q. What’s a good starting point for my ad budget?
A. For targeted ads, we recommend a daily budget of at least 100,000 won and a campaign duration of at least 5 days. It’s important to ensure a sufficient budget and campaign duration so the ad system can learn from enough data and identify the best supporters.
Q. What kind of ads do you recommend for launches that are launching soon?
A. We recommend running targeted ads as your base to generate a steady flow of new visitors, and then adding display or push ads when needed. You can find more detailed product recommendations in our “Launching Soon” ad recommendation content.
Q. Where should I start with wadiz ads?
A. You can set up Targeted Ads in the Biz Center, and Display and Push Ads in the Ad Center. Please refer to the content below for setup guides for each ad type.
Q. Where can I issue Booster Coupons?
A. You can issue Booster Coupons via the Ad Center > [Issue Coupons]. You can find instructions on how to issue them in the contentbelow.
The key to effective ad management is clear. Choose the right ads for your project’s stage and make gradual improvements while monitoring performance metrics. Just keeping these two things in mind will make advertising much easier.
In fact, on wadiz, 93% of projects that raised over 10 million won utilized targeted ads, and the average funding amount varied by up to 17 times depending on whether ads were run. If you’ve prepared a great project, use ads to help more supporters discover it and take one step closer to a successful funding campaign!
Start with wadiz. Just Start on wadiz.
Everyone’s Start, Everyone’s Funding.
